Current location - Trademark Inquiry Complete Network - Futures platform - Why are Hong Kong houses called units?
Why are Hong Kong houses called units?
The building area of Hong Kong is measured in square feet, which is generally called "feet". 65,438+0,200 square meters is 65,438+0,200 feet. As for "thousands of feet House", the average price is at least 4,000 Hong Kong dollars/foot.

Real estate is the name of real estate when buying and selling real estate in Hong Kong. Real estate can be a unit, a building or a garden. Even a piece of land, a parking space, unfinished buildings and so on. Property information includes square meters of construction area, including decoration, landscape, number of floors, location, price, number of rooms, clubhouse facilities and even utility rate.

The former information may not be required by law, or it may be misinformed. Big property or blue-chip property refers to its high transaction volume, stable price, easy and fast transfer of hands, along the railway. It will usually become the favorite of speculators.

meaning

1. Reflections on the core positioning of the market

With the intervention of planning agencies, real estate development is becoming more and more standardized. After the market positioning of real estate is completed, the naming of real estate is the embodiment of market core positioning. The name or cultural background of the building is profound, or meaningful, or instills a new concept of living, or embodies regional characteristics, or displays the brand image, or tells the warmth of the family. In short, it is closely related to the positioning of the building.

2. The first driving force of the market

Property name is the first demand in the market. A real estate name with great affinity and aesthetic pleasure can give customers a first impression and strengthen the first impression of home buyers. Although it may not play a decisive role, rich case names can at least attract the attention of target customers to the real estate itself, thus triggering the desire to see the house on the spot. Successful case names make the whole planning marketing strategy get twice the result with half the effort.

3. Psychological hints to property buyers

The first impression of the case name runs through the whole process of real estate marketing, and even plays a subtle role in the whole process of looking at the house, choosing the house and signing the contract. Its functionality, identification and affinity will give customers strong psychological hints and encouragement.