On the whole, the logo is like a coin, which embodies the attributes of Da Rui Futures as a financial industry and the business philosophy of managing money for the people and making money for customers. The logo is a circle formed by two curves inside and outside, just like the shape of the Book of Changes, which symbolizes Da Rui's business ideal of containing wisdom and wealth.
The logo is round inside and rigid outside, which means that Da Rui adheres to principles and is innovative and flexible in its business philosophy.