1. presided over the completion of the National Natural Science Foundation project "Research on the Optimization Decision of Marketing Channel System of Enterprises in China" (1999~200 1) (approval number: 79800028), and won the second prize of theoretical achievements of Wuhan University of Science and Technology.
2. Presided over the scientific research project "Marketing Management and Case Study of Small and Medium-sized Enterprises in Hubei Province" (1999—200 1) of Hubei Provincial Department of Education (approval number: 99S056).
3. The first major socio-economic research project in Wuhan, Thoughts on Developing Wuhan's Big Market and Big Circulation —— Also on the Conditions and Countermeasures for Establishing Wuhan's Grain Futures Market, is a bidding project,1992 ~1993; This project won the third prize.
Two, published more than 50 scientific research papers in domestic public journals or related international seminars. Among them, about 20 papers were published in core journals, 6 were reprinted in full by the Press Information Center of China Renmin University, 5 were selected into the proceedings of international seminars, and 3 entered the ISTP. 3. Editor-in-chief or editor-in-chief of teaching materials. The main contents include:
1, Investigation and Thinking of Chain Store Consumption in Wuhan, statistics and decision (Core Journal), No.7,1996; Newspaper Information Center of China Renmin University [font color=#003366] Business Enterprise Management [/font],1997,3 The full text is reproduced.
2. Textbook [font color=#003366] Market research, business situation prediction and business decision [/font] Edited by Economic Management Press,1August 996.
3. Construction of green food circulation channel system, Journal of Business Economy (core journal), 1999, No.6, China Renmin University Press Information Center, No.4, 2000.
4. What are the competitive advantages of SMEs? Entrepreneur (core periodical), No.2, 2000
5. The green marketing channel system faced by enterprises in China.
Globalization (ISIM, 2000), China Aviation Industry Press, August 2000.
6. Investigation and analysis of small and medium-sized supermarket chains in Wuhan, Shopping Center Modernization (Beijing) (core periodical),No. 1, 20065438.
7. Enterprise Distribution Channel Management Innovation, China Circulation Economy (Core Journal), No.5, 200 1.
8. Channel Strategies of Multinational Corporations in China Market, Business Research (Core Journal), No.5, 2002.
9. Empirical Analysis of China Merchants-Unity Shopping Center, Shopping Center Modernization (Core Journal),No. 1, 2002.
10, Research on Marketing Channel Conflict and Management Innovation of China Enterprises, (ISIM' 2002)- China Aviation Industry Press (this article was included by ISTP).
1 1, Selection of marketing channels and evaluation criteria, Chinese and foreign management (core journals) (second author), No.2, 2003.
Newspaper Information Center of China Renmin University [font color=#003366] Marketing [/font] 2003,4 The full text is reproduced.
12, A Review of Foreign Research on Marketing Channel Conflict and Management, Foreign Economics and Management (Core Journal), No.8, 2003.
13, Study on Marketing Channel Conflicts and Management Strategies of Enterprises in China, Journal of Business Economics (Core Journal), No.6, 2004.
14, Research on Terminal Factors in the Market Diffusion of New Products, Marketing Guide (Journal of China Market Society),No. 1 2005.
15, On Building a New Type of Manufacturer-Distributor Relationship-A New Idea of Relationship Management between Manufacturers and Distributors in the Transitional Period, Journal of Business Economics (Core Journal),No. 1, 2005.
16, research on the market diffusion status and strategy of new products of WISCO, metallurgical economics and management, No.2, 2005.
17, research on channel conflict of Dongfeng Citroen automobile, management modernization (core journal), No.5, 2005