Determine the purchase quantity based on the actual sales capacity; the inventory quantity of the enterprise is generally relatively large, which is bad news for most small online store sellers. In the process of looking for overstocked brand products, you should try to purchase according to your own sales ability, and do not purchase in large quantities just for the sake of cheap prices. Products with outdated styles are misplaced; many of the products in the backlog are outdated. When purchasing specific goods, you must choose misplaced operations. For example, products that are outdated in big cities can be selected to be sold in small cities or towns, and outdated products in the east can be sold in the west. Another way is based on the popular cycle. , because fashion usually has rules to follow, and outdated styles in one period will become new best-sellers when another cycle comes. Choose inventory product sources that suit the tastes of target consumers; first, learn in detail the tastes of current mass consumers from various channels to see whether they value practicality or sensory perception, connotation or appearance, local brands or foreign brands, etc. , combined with the positioning of your own store, select inventory product sources that suit the tastes of target consumers. The cultural taste of the overstocked supply of goods is within the appreciation ability of the target consumer group; understand the current cultural appreciation of mass consumers and see whether the cultural taste of the backlog of goods in stock is within the appreciation ability of the target consumer group, such as in some large stores. A certain class in the city may be very sensitive to the brand's style. Once it becomes outdated, the product will become a backlog. However, some rural areas may not have this cultural appreciation ability and may still consider it to be a popular style, so there may be a certain degree of dissatisfaction. Sales space.