Shortly before 2020? At the CES Auto Show, Sony exhibited a concept electric car without any information? Vision-S, successfully detonated public opinion.
For a time, the discussion about this car was endless. After all, Sony is so good at making cameras and games. "Does this car have a camera? How many shutters are there? How about active noise reduction? Will there be a PS5 game console in the back row?". The ridicule from all walks of life is also full of enthusiasm.
Specific to the model itself, this car is based on Sony's new electric platform (new-designed? EV？ Platform) and brings together Sony's technological advantages in entertainment and sensors. It is reported that Vision-S? Comprehensive? 33? Different kinds of automobile internal and external sensors, multiple widescreen displays, 360? Degree surround sound field and? 5G？ Connections and other configurations. At the scene, Sony also mentioned "safety? Cocoon? The concept of "concept"
In the face of outside speculation, the head of VISION-S project Quan recently? Western Sichuan officially responded to the matter of building a car, saying that Sony will not become an automobile manufacturer, but is committed to becoming a promoter of the transformation of the automobile industry. He mentioned that with the promotion of smart phones, cars are developing in the direction of intelligence. Sony hopes to show the industry its contribution to automobile intelligence through VISION-S, including driving technology and in-vehicle entertainment system.
In recent years, in the context of technological upgrading and new energy outlets, it is nothing new for technology companies to build cars across borders. Before Sony, Apple, Dyson, etc. Are involved in the automobile manufacturing industry. In 20 15, Apple spent a lot of money to recruit executives from various automotive systems from companies such as Google and Mercedes-Benz, and named the car-making plan "Titan". However, with the departure of the person in charge of the plan, the focus of Apple's car-making plan began to shift to autonomous driving technology. Recently, it also obtained 42 new patents granted by the US Patent and Trademark Office. Although it is still a mystery when the production car will land, its technical reserves have become more and more abundant.
In contrast, Dyson's road to building a car has been cut off. After the National Day of 20 19, the founder of Dyson officially announced that Dyson had given up the electric vehicle project that had been brewing for six years. Dyson spent a total of about 654.38+082 billion yuan in this big battle. The reason for giving up is also very simple, that is, this project does not make money.
From this point of view, although building a car is attractive enough, it is not easy to succeed in the end. In the meantime, it not only paid intensive capital, manpower and technology, but also faced the squeeze of a group of old and new forces for the enterprises that successfully got the new car listed. After all, there are too many new forces in China, and at this stage only Weilai, Weimar and Tucki can compete.
Looking back at Sony, its net profit in 20 18 reached 916.3 billion yen, an increase of 87% compared with 20 17. Profits mainly come from games and network services. Finding new profit growth points has also become a new goal for enterprises. In the face of technological changes in the past century, the automobile industry will be a good choice, whether it is actually building a car or as a mobile travel service provider. Sony's official response should also prove its high probability of choosing the latter.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.