All-staff Marketing Speech of Retail Products Company 1
Dear leaders, colleagues and friends,
Hello!
Joined the company in June 20, 1 1. It has been three years now, and I am an old employee of the company. These three years have witnessed the ups and downs of the company's growth, and I am constantly changing and growing.
When I first joined the company, the company had just opened for five months, and there were only a dozen stores, with a monthly turnover of only tens of thousands of yuan, and some single stores had a turnover of only several thousand yuan. To tell the truth, I really didn't dare to think that the company would have such a scale as it is today: there are 33 chain stores with a monthly sales income of nearly 2 million yuan. And at that time, we were not famous or experienced in Nanjing. We have to rely on ourselves for everything: picking houses everywhere, calling owners and customers, showing them around, handing out leaflets on the road, sweeping buildings in the community, making friends with community security guards, and running down in a smelly sweat every day, all of which have no effect. At that time, many people couldn't hold on and left, but some people stayed because we were all shrinking. Driven by such ideals and beliefs, we have persisted today.
What is the ideal? Ideal is the goal of life, the vision for a better future and the source of human motivation. We all have our own ideals. With ideals, we have the direction of life and the goal of struggle. Only when human beings have ideals can the world keep moving forward. It takes execution to realize the ideal. Including action and ability to act. In order to realize our ideal, we should put it into action and practice it. If you don't put it into action, it is fantasy, fantasy and delusion. It is a waste of time and life, because time is life. To realize the ideal, we must rely on the soft environment, which is a good platform. It can be the foundation of your success, or it can be the springboard of your success, giving full play to the stage of light and heat. Create the necessary conditions for you to show your talents and realize your own value.
Now our company, Limited Company, is a platform for us to give full play to our talents. The slogan of our enterprise is: No one and nothing can stop us. This sentence let us persist until now, let us move from weak to strong, from childish to calm. Along the way, we have always taken a steady and steady step, maintained the style of dare to think and dare to do, and opened up the Nanjing market. Now, the brand of 1+2 United Real Estate has gradually penetrated into the hearts of Nanjing citizens, which is inseparable from the efforts of every colleague working in the company and is created by our excellent service and professional level. Of course, there are previous works, predecessors.
Now the company is in the development stage, and there will be such and such problems in the development process, which an enterprise must experience in the development process. In the face of problems, we should actively respond, solve and persist. Qualitative change depends on the accumulation of quantitative change. We came to the company for two reasons: the first is to make more money; The second is to exercise and improve your ability. I think every colleague here should have these two purposes, including myself. For these two purposes, I have been working until now in a harmonious working atmosphere among my colleagues in the company.
Therefore, as a front-line salesperson, I personally want to give some suggestions to the company: First, the stability of the store team should be solved as soon as possible, and the personal promotion of employees should be based on the premise of ensuring the overall strength of the store. Second, under the premise of the company's profit, the company should reward the outstanding employees who sold throughout the year at the end of each year, and commend the advanced employees through various channels to motivate employees. The power of motivation is immeasurable, which will inspire other employees to work harder and inspire all employees' sense of honor. The double satisfaction of material and spirit will enable us to go hand in hand with the company and achieve a win-win situation. I think this is also the voice of everyone, and it is also the voice of all sales staff.
Here I want to send you a passage, which was said by Thoreau, a great writer in the world: "I don't know what is more exciting than a person making up his mind to improve his life ability." If a person can confidently walk in his ideal direction and make up his mind to live the life he wants, he will surely achieve unexpected success. "
Finally, I wish our company a prosperous performance and create one brilliant future after another. I also wish every colleague success and further progress on the ideal road of life.
Speech on all-staff marketing of retail products company II
Good afternoon, leaders and colleagues! As an advanced individual in ceramics, how excited I am to stand here today.
As the saying goes, "environment makes heroes." Who gave me this environment? It's pottery! Art pottery is made up of everyone sitting here. Without you, there would be no art and pottery. That is to say, everyone sitting here has given me this environment and opportunity. First of all, I want to thank you for your support and help over the past year. Special thanks to the leaders for their constant teaching! Here I say "thank you"!
Let me talk about some experiences in my work this year!
First of all, a journey of a thousand miles begins with a single step. Everyone should learn to start from small things and start from small things. Just entered the company, is a little girl who knows nothing. So I start with small things, start with small things. For example, at first, I just helped to type express orders, bills and invoices. Learn, experience and think bit by bit, until now I can run my business independently.
Second, don't do it because you are young, and don't think it's not worth doing because you are young. From my sales point of view, I can't do a business just because the amount is small. This small sum is probably the beginning of a huge sum. Take the porcelain bar I am running as an example. At the beginning, it was only one or two thousand dollars, or even several hundred dollars. Guests are demanding and the process is complicated. At first, I was really angry. Later, I changed my attitude. No matter how much I export, I treat and operate with the attitude of exporting hundreds of thousands. So every time the order volume is increasing, I have also been praised and affirmed by the guests. So let's take every exit seriously.
Third, only pay will be rewarded. Just like sowing, sowing seeds may not necessarily germinate, but without sowing, there will never be a chance to germinate. Please believe that gold will shine sooner or later. When you are complaining, sighing and stopping because many efforts you have made have not been rewarded, maybe the opportunity is slipping away from your eyes. For example, looking for a customer, maybe you sent hundreds of letters and didn't reply, so you began to complain, sigh and stop sending letters. But who knew that your 101st letter was a big client, but it was lost because you stopped. It can be seen that only perseverance can succeed.
Finally, I want to change a word from Zhou Enlai. Zhou Enlai said when he was a student: "Learn for the rise of China." I want to say, "Work for the glory of pottery." Of course, we are not great men like Zhou Enlai, and we have no ability to make great efforts for the rise of China, but we are a member of pottery, and everyone sitting here has the ability to make efforts for the glory of pottery. As we all know, the rise of China has made hundreds of millions of people in China live a good life. I believe that the brilliance of ceramic art can make our ceramic artists live a better life. Under the leadership of general manager Shang, the artistic ceramics of our company have made great progress. As long as Qi Xin makes concerted efforts, I believe that the Chamber of Commerce will definitely lead us to the glory of art and ceramics!
Thank you!
Speech on all-staff marketing of retail products company 3
The topic of my speech today is "Who can satisfy customers? What do I do in marketing? " Everyone knows that the theme of today's speech is all-staff marketing. A simple and one-sided understanding is that the company participates in marketing from top to bottom. But how to participate in marketing is a problem that we have to think about. Can I do marketing and personnel well? He does both production and sales? Then it will be chaotic and management will become chaotic. I think professional people do professional things, do their own work more attentively and carefully, that is, indirectly do what they should do for marketing. We can't all do sales here, but emphasize that all of us should establish the concept and consciousness of all-staff marketing to provide strong backing and guarantee for the external marketing of the marketing center.
Today, we gather together to hold a staff meeting and make a speech. Let's think about it. Why are we gathered together? Because this is an enterprise, we came to work in it. What is business? To put it simply, an enterprise is a group of people who get together, contribute their own value, strive for a common goal, constantly promote the development and progress of the enterprise, make profits, and realize a win-win situation for employees and enterprises.
Where does the profit come from? From the product? Our traditional sales is to produce products for enterprises and sell products through promotion, thus creating profits. However, with the competition and development of the market, the needs of customers are constantly changing. It is not enough to have high-quality products. No matter how good the product is, it is still afraid of the deep alley. In order to gain market recognition and customer recognition, we must provide good services to meet customer needs, combine production and sales, satisfy customers, and create profits through customer satisfaction. Who can satisfy customers? Every one of us! So we advocate all-staff marketing!
As I said just now, with the increasingly fierce market competition and changing market demand, we need all-staff marketing. At the same time, with the continuous development of the company, from the initial stage of the company's establishment to the continuous development of the company into a large-scale operation, marketing concepts are integrated into it, customers are in a dominant position, and then customers become the core and the same object, marketing gradually transforms into a comprehensive function, and marketing is in a cooperative relationship with other departments. And this is also the development trend of our company. (www.lz 13.n) With the development of the company, all-staff marketing is inevitable.
In addition, I don't know if you have heard of the principle of 1-3- 1 1 about marketing, so I'd like to share it with you here. There is a principle of 1-3- 1 1 in marketing, that is, the key to retaining customers is to satisfy customers, and a satisfied customer will: 1 before buying; 2. Brands and advertisements that pay little attention to competition; 3. Purchase other products added by the company; Speak well of the company to at least three people. On the contrary, an dissatisfied customer will complain to 1 1 person about the product he bought. What can we do with all-staff marketing? We should do our job well and serve every customer around us. Don't let our words and deeds affect 1 1 people's complaints about the company and products. We should make ourselves a person who allows customers to speak well of the company to at least three people, so that customers will not complain about our company and our products to 1 1 individuals. So we need all-staff marketing.
So what is comprehensive marketing? The main meanings of all-staff marketing are: everyone marketing; All marketing; Marketing from time to time; Marketing everywhere; Internal marketing; External marketing.
Everyone's marketing means that everyone in the enterprise should have "marketing awareness" and "service awareness", and should participate in marketing activities in combination with their own work to serve customers, including internal customers and external customers. All marketing is to link everything with marketing, strive to play a positive role in promoting marketing, and take marketing as the idea. Everything is linked to marketing. Everything has been injected into the soul of "marketing". Marketing from time to time means thinking about marketing, thinking about marketing, studying marketing, learning marketing and doing our best to help marketing. Everywhere marketing means that we are thinking about marketing everywhere, and we can carry out appropriate publicity and promotion activities according to the actual situation. Implant marketing into our minds and become our subconscious. Internal marketing is to make use of all events, opportunities, occasions and possibilities to constantly publicize corporate culture, "service awareness" and "marketing concept" and strengthen communication. Just like the all-staff marketing speech contest we held and what I am doing now is to strengthen the internal marketing of the company. The production of logos related to various departments of the industrial park base that we completed this month is also doing internal marketing. External marketing means that our employees should actively promote the company's image, products and services, culture and enterprises when facing the outside world.
So what can all departments do for marketing? For example, the production department and the quality assurance department do a good job in production with the fastest speed; The sales department does a good job of invoicing, delivery and customer reception with the best service and guidance, which are all for marketing services; Technical quality center actively develops, introduces and improves suitable products, actively solves customers' problems and actively cooperates with production and sales, which is also marketing; Marketing centers need to take the initiative to "discover potential customers, transform prospective customers, cultivate new customers, maintain and revive old customers", actively serve customers and actively create "customer goodwill", which are all marketing. Administrative logistics personnel, actively doing their own jobs and actively influencing customers are all marketing activities.
What does my department have to do with overall marketing? What can my department do for overall marketing? As we all know, whether it is the product quality competition between enterprises or the competition in the sales market, there is human competition behind it. There is a story about a mother who asked her young son to spell out a map of the world, but her son was surprisingly fast. Mom later found out that the back of the original world map was a photo of a person. The story is simple, but profound: "When people are right, the world is right".
Although foreign feed enterprises have not fully entered the domestic market at present, the competition among feed enterprises will become more and more fierce, and the problem of talents will gradually emerge. At present, the development speed of the company far exceeds the development speed of human resources. No money to borrow, no technology to buy, no equipment to enter, no factory to build, that is, no talent to do things!
Retail product company's overall marketing speech 4
Dear guests, dealers and friends,
Hello everyone! First of all, please allow me, on behalf of the sales team of "Meizhennong", to extend a warm welcome to all dealer partners and express my heartfelt thanks to all of you for your continuous support for the brand development of "Meizhennong". Today, we get together to show our confidence? Winning 20 14.
In recent years, with the joint efforts of leaders and partners of Meizhen agricultural enterprises, Meizhen agricultural brand has made gratifying achievements in brand image building, sales channel expansion and terminal network construction, which is obvious to all. Meizhennong advocates "just for healthy life", highlights the brand concept, and gradually realizes the lofty goal of the brand with differentiated marketing strategies and innovative brand strategies. Nowadays, in order to make Meizhennong brand stronger, better and longer, we must step by step, and grasp the initiative of Meizhennong brand in the future market by consolidating the old market, opening up new markets, enhancing brand awareness and expanding brand market share.
First, enhance brand awareness through differentiated marketing.
Health is an eternal topic in life. When the general trend of the market is focusing on the concept of sports, we know that in this increasingly competitive social environment, sub-health has become a problem for most people. How to create a healthy living atmosphere for consumers and shape a healthy lifestyle? We ask consumers to be healthy? "For a healthy life", a pair of good shoes will make you stand firm in the undercurrent of the market; A pair of good shoes will always be the favor of consumers? This is our pursuit. Through differentiated brand competition, we enhance the brand's market awareness and accelerate the market expansion of Meizhen.
Second, unblock channels and increase product sales.
When it comes to brand building and market development, it is naturally inseparable from channel construction. Channel is the intermediate link for enterprise products to flow to consumers. No matter how good the product is, if there is no channel, it can only sleep in the warehouse of the enterprise and cannot realize its value. Channel is an important market resource. Only through channels can the products produced by enterprises really enter the market and realize the benefits that enterprises originally wanted. It's no exaggeration to say that "those who get the Tao win the world". Whether the channel can be used by me depends on whether the value of the channel is bound up with the interests of the operator brand and dealers. Smooth product sales, its purpose is to expand the sales of the company's products. This year, our company will smooth the channels through preferential policies such as brand image dissemination and upgrading, optimizing product prices and digesting overstocked inventory, so as to maximize the interests of enterprises and distributors. And this year, the company will do its best to support and encourage regional distributors and wholesalers to explore downstream sales channels. Further unblock product sales channels, increase product sales and win more market share.
Third, create new markets and expand market share.
Where there is demand, there is a market. Only by producing products that meet the needs of consumers. In order to occupy the market and create a bigger market. With its novel style, popular colors and international trend, Mei Zhenqiang has made a wonderful interpretation of Shang Jin and perfectly presented the fashion movement. In 20 14, Meizhennong will intensify the research and development of new products, and make reasonable optimization and adjustment in terms of product quality, product style and product price according to the actual situation of market demand. Strive to grasp the latest market information in time and accurately, integrate consumers' pursuit and yearning in life into products with strong aesthetic feeling, and achieve a strong brand culture and the culture and values pursued by consumers, so as to further enhance our brand comprehensive value and overall competitive strength, thereby expanding market share.
I believe that as long as we go hand in hand, with the belief of "* * * to create, * * * to win and * * * to enjoy", we will work together with one heart and one mind and Qi Xin to create a bright future for Meizhenqiang brand.
Finally, I wish all the guests and dealers good health and all the best! Thank you!
Speech on all-staff marketing of retail products company 5
Dear sales executives and sales representatives,
With our in-depth distribution management and close service network covering the whole city, the network has basically matured. As the hardware difference becomes zero day by day, employees of various companies are like icebergs that have surfaced and have to face the ups and downs of the market.
Due to geographical, time, environmental and other factors, it is difficult for me to have the same quality and equal communication with every colleague. Today, I want to use the experience exchange meeting to discuss "our team" and "our service" with you, which involves several issues that need our attention at present.
First, is there a shortcut to the market?
I remember an elementary school text in which two monks, one poor and one rich, both wanted to "study" in the distant South China Sea. The rich monk was too lazy to succeed, but the poor monk overcame obstacles and achieved positive results. Recently, I read a news in an industry newspaper that the comprehensive market in Guangdong is growing strongly, and the bigger it gets, the more people will win. A news report about Beijing said that the street vendors are getting worse every day, getting bigger and colder. Several districts are still different, some hypermarkets are red, some specialty stores are on fire, and so on. I can't say why. The diversity of the market determines that we must sink into the front line, and spring planting and summer harvest come down in one continuous line. Waiting for the "shortcut" and "mode", I think our company will only be led by the market.
Some time ago, when the office moved and tidied up the cabinets, I saw a thick stack of paper. Each piece of paper is full of information about more than 300 retail stores and shopkeepers in the city, from contact information, business area, variety structure and store status to business characteristics, market share and phased evaluation. This is the income of Li Qiang, Liu Yun and Duan Haiyan, our early office managers, who ran the market in their early years. More than 300 stores, how many working days; Thousands of data, how many scales?
There is no shortcut to the market.
Second, services can be quantified.
How to evaluate the performance of the office in a certain period? Although the service is not sales, it should be quantified. I think the increment of the market should be the most direct proof of a certain period. Yes, there may be macro factors of the industry, the company's investment, the cooperation of dealers and so on, but I think these are all * * * compared with similar competing products, and seeking difference is our two major advantages: brand and service.
In March this year, the company redefined the responsibility area for all dealers under the municipal office, and appointed the responsible person and inspector for each dealer. What's the effect? Last week, they inspected more than 80 stores by playing "visual quantification cards". Six measuring tools (very poor-poor-general-good-excellent-excellent) were used to investigate 60 projects in six categories, including store construction, product display, auxiliary products, customer situation, promotion suitability and store development potential. Through personnel scoring, the recent work achievements of sales representatives can be seen at a glance. More importantly, it is not only an evaluation of a certain person, but also a guide to our future service focus and support direction for a specific store. Of course, there are still many problems in the "intuitive quantification card" and it needs to be enriched. In the future work, come up with more and better methods, constantly improve our marketing methods, improve service performance, and give yourself pressure!
Third, add a pair of eyes to see the market.
The office is the company's sales support and brand positioning in the city. For tomorrow's market, we serve today's dealers well, and the result is a win-win situation.
In our team, there are many "recruits" who have just passed the internship period. Manager Zhou often teaches us to strive for every opportunity and consult with experienced seniors. When pulling a cart, you should also look up at the road. When the direction is not clear, ask someone to show you the way. After a period of time, we often ask ourselves: at work, what we do is a mere formality, too simple, whether it has touched the hearts of customers or whether it has deviated from the original purpose of the company.
An extra pair of eyes will give you an extra angle.
A furniture designer asked me: Do you know why children always like to get under the table when eating? I said, because it's fun. He said, no, he asked the child. In the eyes of children, the dining table is too high to reach and uncomfortable to be held by adults. Under the dining table, it is his world, and the world on the dining table belongs to adults, as simple as that. Therefore, a good designer will pay more attention to what adults don't pay attention to when designing the dining table.
Our products, not toys, are not fun, but the users are all the same, all lively people (including middlemen and end consumers). Therefore, in daily service, we really need to think more and add a pair of eyes.
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