First, professional financial institutions engage in financial planning. Financial planners are all financial practitioners with national registered practice/occupation/qualification. After the audit of Sina financial planner platform, they obtained the "Sina International Financial Planner" with a unique logo.

Second, comprehensive and valuable investment consulting services. Sina financial planner platform provides investment opinions from financial planners covering A shares, futures, funds, gold and foreign exchange, US stocks, Hong Kong stocks, insurance and other financial fields.

Third, one-on-one personal investment and financial guidance. Sina financial planner platform provides one-on-one investment question and answer service between users and financial planners. Users can ask questions to the financial planner, and the financial planner will reply to their questions in the shortest time.

Fourth, the combination with Sina's financial media resources. Sina Finance has a huge amount of financial information and market resources, and the investment views of financial planners are highly integrated into financial information and market. Users can enjoy professional guidance and interpretation while browsing information and variety market.

5. Real-time observation and learning of stock trading strategies. Sina financial planner's "plan" product, with innovative rules, allows users to receive the financial planner's operation reminder of each transaction in real time through WeChat, mobile client and webpage after purchasing the plan, and the master's position control and stock selection can be seen at a glance.