Phoenix TV belongs to overseas media. That is, the propaganda department in Beijing, the State Administration of Radio, Film and Television, and the media that cannot be directly under its jurisdiction. But Phoenix TV is very obedient. It knows the bottom line of Beijing and what to say and what not to say. Although the program scale and speech scale are looser than those of mainland TV stations such as CCTV, they are also within the tolerance of Beijing, mainly reflected in news and news comments, military and historical programs. Other special programs such as literature, art, society and talk shows are really not much different from mainland TV stations. According to the existing domestic laws and regulations, the mainland has strict regulations on receiving overseas media, but compared with other Hong Kong and Taiwan media, Phoenix's treatment is much better.
Phoenix Satellite TV originated from the Chinese channel of Phoenix Satellite TV, and started broadcasting on March 3, 19961. It aims to provide high-quality Chinese programs for Chinese people all over the world. Now it has major channels that are popular with audiences all over the world, such as Phoenix TV Chinese Channel, Phoenix TV Information Channel, Phoenix TV Europe Channel, Phoenix TV America Channel, Phoenix TV Movie Channel and Phoenix TV Hong Kong Channel. Nearly 60 reporter stations and production teams are spread all over the world.
After more than 20 years' efforts, Phoenix Satellite TV Investment (Holdings) Co., Ltd. and its subsidiaries have developed into an all-media group with complete structure, covering TV broadcasting, mobile Internet, outdoor media, OTT platform, social media, APP and publishing. Related diversification has extended to animation, games, digital technology, cultural creativity, cloud technology services, education, exhibitions and other fields.
The world media war not only needs the courage to make decisions, but also needs to understand the vision of the market. This phoenix is different. It is fashionable and energetic, and soon created a series of firsts in China's media history:
The first Phoenix Information Station covering all the news of the three places across the Taiwan Straits for 24 hours;
The first group of news commentary programs, newsline, today's news talk, daily newspaper reading, editor-in-chief time, current affairs debate, are dedicated to quarreling.
For the first time, the "current affairs through train" hosted by Wu Xiaoli was launched,1March 3, 9971,which realized the rolling broadcast and live broadcast of news.
It pioneered the news program "News Morning Bus" hosted by Chen Luyu, and created financial programs "Financial Report" and "Wall Street Today" covering three places across the Taiwan Strait, with rolling broadcasts of stocks, futures and financial news.
The TV news channel Phoenix America and Europe, based in the United States and Britain, has been established, and 60 TV reporter stations have been established all over the world, with increasing regional influence.
Phoenix has built a large-scale media industry from scratch. In China, the United States, Britain, Russia, Japan, Canada and other countries and regions have their own industries and buildings, with a building area of about 400,000 square meters. Phoenix Tower in Beijing, Shenzhen and Hong Kong has become a local landmark building and tourist spot, and has been rated as the most unique and novel TV station in Asia.