Hard cost of trade-in: labor cost of new products+new money. First of all, what is the essence of trade-in? The purpose of introducing trade-in for old brands of gold shops is to drive the sales of new gold products through the gold stock market, which is its essence. Therefore, the two costs of new products and new money are the costs that we must face when we trade in the old ones.
According to these costs and their own characteristics, major brands have launched various charging games. Many consumers don't know how to calculate depreciation expense, loss expense, new product expense, fine product expense, etc. It is divided into hard gold exchange (one-price exchange method) and soft gold exchange (gram exchange). Let's take a look at the hard gold exchange first:
Trade-in hard gold for new ones: Because most brand gold shops don't even indicate the weight of gold when buying hard gold jewelry, many gold shops learn from a painful experience. Hard gold (valuable) can only be exchanged for hard gold (valuable) without depreciation, so how much money is still worth so much when buying it! Looks like a good deal, doesn't it? Pit in the back! For example, the hard gold jewelry you bought is 1g, and the total in 800 yuan is1g. When you replace a new, new hard gold product with a total of 1, 200 yuan and 400 yuan are damaged1g. Most importantly, you exchanged 6 grams of hard gold for a new hard gold jewelry with only two or three grams. Hard gold exchange seems to be the most cost-effective, but it is actually the most pit!
Soft Gold Exchange: Generally, all major gold shops exchange grams for grams. If the cost of new products is low, there are usually weight gain requirements and restrictions, such as weight gain of 25%. Others don't have weight gain restrictions, but increase profit margins by charging other fees, such as charging a certain percentage of depreciation fees and loss fees. Compared with hard gold exchange, soft gold exchange is much more cost-effective, but in the end it can't escape the abacus of the merchants. And some non-big-name gold shops will launch one-day replacement activities every year, such as 0 depreciation, 0 loss, 0 gain and replacement, and only need to pay the new product fee. You can consider changing it to a new one then!
Let's talk about the cost of gold recycling first. Many people think that the cost of buying new products will be wasted when gold is recycled, because gold recycling is based on gold raw materials. In fact, what gold recycling loses to customers is the labor cost at the time of purchase and the brand premium of new gold ornaments. The labor cost of most gold shops is very low, mainly because the brand premium varies greatly. With the same technology, the same quality and different brands, the price of new gold can be 50- 100 yuan per gram. So it's not that gold jewelry can't preserve and increase its value, but that gold jewelry of big brands can't preserve and increase its value. That's the truth!
In fact, when the old gold raw materials are collected and re-processed into new gold jewelry, the labor cost will triple. And gold recycling is also the recycling of old gold raw materials, but the old gold is reprocessed into gold ingots or jewelry and sold to the futures market or the gold consumer market.