Now the wine merchants are already very rich, so the price difference between the future wine and the wine to be listed is far less than in the past. However, buying wine is still very attractive, because low prices and pre-selection can give you a head start. International investment period wine makes investors look good every year. Every April, dozens of professional wine critics come to Bordeaux. These experts will carefully identify the tastes of various wines and predict the prices accordingly. Sometimes, they taste unadjusted wine, which is very strong and sour. They face hundreds of wines, many of which are only slightly different, so this is a very difficult test. On this occasion, elegant restaurants will display their fine wines, but tasters are often unmoved.

There are two restaurants with the highest reputation. Among them, robert parker of the United States has been to China, and its influence on the international wine market is second to none. He plays more than 90% of the wine, and the value will at least double. At the same time, Jancis Robinson's influence in Britain is growing, which should not be underestimated. She gives wine a score of 20, so investors should pay attention to the difference between the two restaurants. The two experts will still disagree. The most famous controversy is about Pavel Winery in 2003. The temperature in Europe was very high that year, so Dzhanis thought that Pavel Winery would become a mature American wine with higher alcohol content and less Bordeaux characteristics. Parker doesn't think so. He likes this wine surprisingly and thinks its value should be at the top of the list. This argument shocked the whole international wine industry, and even two experts became enemies.

In fact, the truth is much more complicated, and we can analyze many factors afterwards. First of all, the international wine market is greatly influenced by critics, and a little trouble will cause waves. Secondly, Americans like California-style high-alcohol wine. Europeans, on the other hand, like wines with low alcohol content and astringent taste. Knowing these two points, we can see that the wine industry in Bordeaux has changed, and how to adapt to the American market has become a key issue.

Wu Wenjian: Wine is a good investment.

In just two years, Wu Wenjian has collected more than 800 bottles of wine overseas. Wine period is the main way for him to invest in wine, and he can easily realize the benefits of raising wine with wine.

Wu Wenjian's favorite winery is Lion Manor in Bordeaux, which is recognized as a "super second-class winery" by internationally renowned wine critics. The so-called "super second-class winery" is simply 14 second-class wineries. If 1 is to be promoted to first-class wineries, then the most promising and undisputed one is Lion Manor. "Lion Manor has a long history. During the French Revolution, the park was confiscated and auctioned, and the Lion Manor was divided into three gardens. Its essence is still owned by family of origin. " Wu Wenjian explained, "Different wines have different bodies, some like pure girls, some like elegant ladies, and the characteristics of Lion Manor wine are masculine, strong and magnificent as the name suggests. Because of its compact structure and high tannin content, the male lion has strong aging ability. I once drank a bottle of lion in the 1990s. Although it has been more than ten years, it still tastes like new wine. "

Another place that Wu Wenjian likes very much is BMW Manor, which is also located in Bordeaux. It is located in the small producing area of Margaux town-the highest-ranking producing area in the naming system of French wine origin.

Proper storage is particularly important.

"Most dividend-paying wines can't stand being stored all the year round and must be drunk within 2 to 5 years after listing. Only 0. 1% of the total red wine has the potential to be stored for more than 10 years. These wines need to be carefully treated in an environment with proper temperature and humidity control. Therefore, it is particularly important to find a suitable storage place for them. In Britain, generally speaking, the storage price of wine warehouses is 10/ box/year. " Wu Wenjian said.

The less wine you transport over long distances, the better. British and French wines are more valuable than Asian wines, and original wooden cases are more valuable than scattered wine bottles. Therefore, from the perspective of pure investment, it is worthwhile to spend more money to store wine in Europe. Wine is a taxable commodity in many countries. If you want to collect wine in China, you should add customs duties, consumption tax and value-added tax, which is about 50% of the total value.

"When looking for storage warehouses, my suggestion is to try to find warehouses recognized by international auction companies. Because the preservation environment of wine must be certified at auction. If it is a famous wine, it can only be stored in a warehouse approved by a big auction house before it can enter the auction house. The storage and tracking of wine is very important, because a poor inventory system will not only make wine disappear for no reason, but also make their quality worse. An imperfect storage system will reduce the resale price of wine and even completely destroy a bottle of wine. " Wu Wenjian further explained.

The risk of high-quality wine merchants is reduced by half.

As a futures investment, wine must have its risks. There have also been cases where the price of wine is higher than that of current wine, expired wine has not been listed, and wine merchants or wineries have closed down or changed hands. In order to prevent the risk of wine investment and ensure the safety of investment, Wu Wenjian summarized several experiences.

Finding large and trustworthy wine merchants is the primary factor in the wine market during the investment period. Because each wine merchant's purchase conditions and operating conditions are often different, it is necessary to fully investigate and understand the market and only buy wine from merchants with good reputation and long-term operating records. These merchants often have good cooperative relations with top wineries, so it is easier for investors to buy highly sought-after wines at reasonable prices. In addition, wine investment is a medium and long-term investment. A wine often takes as little as two years and as much as six years to mature, and the market situation may change accordingly. Therefore, the investment risk is obvious, and a mature trading platform is helpful to reduce the investment risk in the wine market. In addition to BBR, Bolton Investment Company and Fine &; Rare wine companies are also wine merchants that Wu Wenjian often deals with.

Secondly, because it is vintage wine, Wu Wenjian particularly emphasized that besides considering the professional preservation conditions after purchase, he should also pay special attention to the financial situation of wineries and wine merchants to avoid being hurt by closed wineries or wineries. At the same time, try to buy a large bottle of wine. In the auction market, the share of conventional single bottle of wine (750 ml) is very small, so it is not easy to sell. An important principle of collecting investment-grade wines is to buy whole cases of large packages (1.5 liters, 3 liters, 6 liters, 9 liters, etc. For investment-grade wine, the preservation conditions of bottled wine in the brewing process are the key factors to determine whether the wine can maintain high quality. The cocktail party stored in the wooden box of the original winery (garden) makes people feel that the wine has been kept in good condition, and the price of wine can often rise by 10% to 15% at auction.

Third, choose the right winery. "But the quality of the winery is a matter of opinion. More than 50% of the winery prices are rising, but slightly different. I think identifying Lafite and Margaux is also a way to invest in wine, but how much higher can it be today? I personally think that the price has exceeded its value. " Wu Wenjian said.