In the past year, readers of Taiyuan Evening News consumed "blood-enriching health products", and the penetration rate of other projects was higher than that of competitive media. From the data of health care products, we can see that modern people not only want to earn money and live a quality life, but also attach great importance to health, so the evening paper is also a good platform to publicize such health care products.

The average house price per square meter that Taiyuan Evening News readers can afford is 166 1 yuan; The average area of housing that may be purchased is 96 square meters. In the next five years, readers of Taiyuan Evening News will account for 2 1.5%, which is much higher than 14% of competitive media. The average price of pre-purchased houses per square meter 166 1 yuan, and the average area of houses that may be purchased is 96 square meters; Therefore, Evening News is the first choice for real estate developers and investors to advertise.

The proportion of Taiyuan Evening News readers owning family cars is 24.2%; The proportion of pre-purchasing family cars in the coming year is 23.1%; Both groups of data are higher than competitive media; According to the data, this newspaper is the first choice for car dealers and advertisers.

Among the individuals who invested in Taiyuan in the past year, readers who read Taiyuan Evening News accounted for 2 1.8%, which was higher than that of competitive media (12.3%). The penetration rate of evening newspaper readers in investing in A shares, national debt, financial futures, collections and funds is higher than that of competitive media. Once again confirmed the economic strength of evening newspaper readers.