1

Sugar merchants in London said that Guo Henian was really keen on buying and selling sugar, and he always made a lot of money whether he bought it cheaply or sold it expensive.

From 65438 to 0957, Malaysia became independent from Britain, and there was a great vacuum in the market occupied by British businessmen in the past. Guo Henian keenly seized this opportunity and immediately returned to his hometown from England.

The next 20 years are indeed the golden age in Malaysia's economic history. Except Guo Henian, most other famous Malaysian tycoons made their fortune during this period, such as Li Laisheng, the gum king, Luo Wenxiu, the motorcycle king, Lin Wutong, the owner of Genting Casino, and Zheng Hongsheng, the banking tycoon.

Before independence, Malaysia's sugar supply has been dependent on imports. In the late 1950s, a Japanese friend invited Guo Henian to invest in Malaysian sugar industry. Although Guo Henian didn't agree immediately, the proposal moved him. After that, he spent two whole years making a comprehensive inspection of the sugar industry, and with the knowledge of sugar futures he had acquired in Britain, he made a major decision: to invest all the funds of the Guo brothers in the sugar industry. This desperate investment is risky, but Guo Henian made full preparations and persuaded the whole family to agree to the plan.

Soon, the Guo family cooperated with the Malaysian Federal Land Development Bureau to set up the first sugar factory in Malaysia. Through this large-scale investment, the Guo brothers company began to get rid of the traditional family business and March into large enterprises. After the establishment of the sugar factory, Guo's sugar trade broke through Southeast Asia and gradually became a pivotal role in the global sugar market.

1962, the sugar industry in Guo Henian encountered severe challenges. This year, the supply of white sugar in the Malaysian market suddenly increased sharply. Sugar comes from China, and its price is cheaper than that of Guo Henian. It turned out that at that time, the industry of the Indonesian Huang family, the "Asian Sugar King", had just been taken over and confiscated by Indonesia, and some vendors had found the source of goods. This let Guo Henian some unprepared. However, he soon found a solution. Soon, Indian sugar, which was cheaper than China sugar, appeared in the Malaysian market, which was shipped from India by Guo Henian's merchant ship. Soon, Indian sugar regained its lost position at a lower price. After this battle, Guo Henian naturally became a new generation of "Asian Sugar King".

However, this trade war made Guo Henian realize that although there are sugar factories in Malaysia, there is no raw sugar, and the price of sugar is still controlled by foreign investors. If we want to further develop the sugar industry, we must produce raw sugar ourselves. Therefore, in 1968, Guo Henian established the glass market planting co., ltd in cooperation with * *, which turned the barren glass market in the northernmost state of Malaysia into a large-scale sugarcane garden.

During this period, Guo Henian was very active in sugar futures trading in London and new york. At that time, some media commented that Guo Henian was very skilled in trading sugar markets in London and new york, which brought him a lot of private wealth. The London sugar merchant said that Guo Henian is the real sugar king in Asia and he is really interested in buying and selling sugar. Whether he buys at a low price or sells at a high price, he can always make a lot of money.

In the heyday of 1970s, the total amount of sugar controlled by the Guo family reached about 6.5438+0.5 million tons each year, accounting for about 80% of the sugar market in Singapore and Malaysia and 654.38+00% of the global sugar market.

2

10 years ago, a clothing store named "One Plus One" was quietly born in Guangzhou. The boss was 20-year-old Chen Zhanhong.

10 years later, "One Plus One" developed from a family clothing workshop to a clothing design company, and then "One Plus One" Industrial Co., Ltd. was established. In the absence of capital, during the period of 10, Chen Zhanhong changed from a self-employed person to a big boss with more than 20 enterprises, with assets of tens of millions of yuan, and only exported clothing, earning about150,000 dollars a year.

Such a rapid and remarkable development, in addition to the good weather, geographical location and people, superb market manipulation skills can not be underestimated.

"One plus one" industries include clothing, electrical appliances, footwear and catering. But clothing is the big part, and clothing income accounts for 80% of the total income. The updating of clothing styles and fabrics is based on seasons and months. How to keep the pulse of quasi-market in the rapid alternation is very important. Chen Zhanhong said that he used the "gun-throwing tactics", that is, every time he designed a novel garment, he had to put a row of "top guns" on the market to test the market demand, and then decided the second and third batches according to the sensational effect of the first row of guns.

The advantage of "one plus one" is that it bombards the market in a controllable way, and there is always room for every new product to enter the market. Never "bomb" too much, just stop. Chen Zhanhong's idea is that customers buy things just like eating. If something is too full at once, they will get bored with it and stop being interested in it.

The product is disposable, but the trademark is long-term. If there is no capital for starting a business, if you are tired of the "one plus one" trademark, it will be difficult to open up the future market. Therefore, when every new product sells best, the next new product is mature, so you can bombard the market with "fast" and "new" in turn.

In order to ensure the "fast" and "new" characteristics of "one plus one" products, Chen Zhanhong attaches great importance to information, and strives to transform information into products in the shortest time and seize the "tide" of clothing. At present, there are as many as 20 styles of "one plus one" suits. Entrepreneurship has no capital, and it is impossible to win in the market by relying on "fast" and "new". The real owner of the market is the customer. Only by winning customers can we win the market and ensure the "prosperity".

As a result, "one plus one" introduced the methods of "tailor-made" and "lifetime warranty". Overseas visitors, married customers and some special customers can go to "one plus one" to tailor high-end suits. The methods of "one plus one", "tailor-made" and "lifetime warranty" are generally introduced. Overseas visitors, married customers and some special customers can go to "one plus one" to tailor high-end suits. Anyone who buys a suit at "one plus one" can also have a "lifetime warranty", and a suit that doesn't fit fat can also be modified to fit. This "one plus one" clothing store specializing in suits has expanded from one expansion kit to seven, but it still can't meet the demand.

three

He is a loser, a liar and a deserter in the mall. No one takes him seriously because he has no condition to compete with others. So, how did Su Ju Jida get ahead? Entrepreneurship without capital is far ahead on the road to success, making the company's annual income exceed 500 thousand? Su Ju Jida was not uncommon last year. At the age of 35, he was a handyman in a factory. His monthly income can only support a family of three, and he needs his wife to do some odd jobs for others to help make up for the family. At the age of 35, it is a turning point in Jujida's life. One day, he passed by the real estate agent near his home and found that the staff inside were dozing off. Although the sale of the building was busy at that time, it happened that only the real estate company was relatively deserted, and there were very few building materials posted at the door, with high-level information of the company posted on it. Ju Jida suddenly had a brainwave and thought it was a rare opportunity. Although he didn't have enough money to do some small business, his mother-in-law had a lot of savings, so he decided to discuss it with her. When he started his business, he reduced the client introduction fee to a minimum and only got half of the commission.

In addition, he adopted the policy of "stalking and beating", not afraid of wasting his breath, and constantly introduced suitable houses to customers. Less than the last moment, the other party finally found his ideal house, and he will never give up easily. Many customers come to real estate companies to buy houses, but they have no ideas in their hearts. If the salesman knows how to grasp his own psychological weakness and serve customers sincerely, customers will naturally rely on you and will not buy from other real estate companies.