The first generation of apples looks unremarkable, but they look very valuable. This is not only because of its price, but also because of its value. The collection value of the first generation of apples comes not only from its beginning, but also from its publicity and influence. Success has attracted many people's attention, not only attracted many consumers, but also attracted many investors. This brought Apple back to life at that time, and its reputation spread, which was also of great benefit to its development.

The reason why a collection can sell at such a high price is not only its own value, but also the company's overall packaging and publicity. In fact, this is also related to Apple's good confidentiality of products. Every time a new product is released, it will give people a refreshing feeling and make consumers have more expectations for new products.

For example, in order to enhance the presence of its smart watch and keep the freshness of Apple Watch, Apple often launches some new straps at some important press conferences. Every product will be discontinued after a period of time, and new products will be launched at higher prices. For example, if you look at many limited-edition products, the prices are much higher than those of the same quality, and even the sky-high price can be speculated. This is the charm of scarcity. This is largely a scarcity effect, for the pursuit? Limited? For people, the less things are difficult to get, the higher the value and the greater the attraction.

But this does not affect its popularity in the collection market, because it also has a great feature, that is, the longer the time, the deeper the market precipitation and the higher the price. For example, watches are not as expensive as possible, and you don't have to buy top brands to collect them. Some limited-edition watches with low brand awareness are still of great investment value. In short, people who sell collections should never sell themselves as collectors. You sell the boss, you are a business, so you must invest. Apple has done a very good job in this regard.