CRM system

Using computer automation to analyze marketing, sales, and customer service, companies can more efficiently provide customers with satisfactory and thoughtful services to improve customer satisfaction and loyalty. A management and operation method with the purpose of degree.

Enterprises use CRM systems to understand customer behavior and tap customer potential value, allowing enterprises to transform valuable customer information into customer knowledge. By establishing a data warehouse and using data mining and other technical means to analyze a large amount of customer information, companies can better understand customer consumption patterns and other information, and classify customers, so that they can formulate corresponding solutions based on the actual needs of customers. Marketing strategies to develop corresponding products or services to better meet customer needs.

In the manufacturing industry, most companies in the heavy machinery industry, building materials industry, aviation industry, automobile industry, etc. have changed from "production-centered" to "customer-centered" as their development direction. Through the CRM system, Customers are classified and managed, and the sales progress cycle from potential customers to completed customers is in-depth, and the transaction status and sales efficiency are reflected based on the customer's behavior at each stage. Through in-depth analysis from different angles, we can obtain different forms of sales funnels, and by providing targeted customer care, we can increase customer loyalty while improving corporate performance, thereby achieving "customer-centricity."

In the service industry, the hotel industry, futures industry, pharmaceutical industry, etc., with the development of enterprise information management, maintaining customer information has become a top priority. Analyze the overall situation of customers, realize quantitative management of customer value, and ultimately achieve strong control over the service industry.

Not only the manufacturing and service industries, but also the new media industry, IT industry, FMCG industry, high-tech industry, pharmaceutical industry and other industries that have sales activities and need to manage customer relationships are suitable for CRM. system.