The first treasure is the brand. Zhang Ruimin said that the intangible assets of enterprises are "brands", which just printed a sentence of Laozi: "Everything is born, and nothing is born", and the brand just caught this "nothing".
Haier is the most important brand enterprise in China and the most successful enterprise in implementing brand strategy. According to the book, in the mid-1980s, "Haier smashed 76 refrigerators with quality problems in public". Recently, Haier put forward the overall strategy of "world brand operator", attaching importance to corporate brand, and making Haier become a famous brand in China and even the world step by step.
Haier people believe that brand is not simply equivalent to trademarks and symbols, but the comprehensive competitiveness of enterprises formed by the organic combination of tangible elements and intangible elements.
Everyone in Haier knows that China is a big manufacturing country in the world, but at the same time it is a small brand country. Therefore, brand plays a vital role in the development of enterprises.
The second treasure is "talent and team". Zhang Ruimin once said: "To be an enterprise is to be a culture, and to be a culture is to be a man! Because people are removed, the word' enterprise' becomes' stop'. Without high-quality people, enterprises will not develop! "
I remember someone asking Pierre Gates, president of Microsoft, "Microsoft is very brilliant now. Can you create another Microsoft now? " Pierre Gates thought for a moment and replied, "If I can choose 65,438+0,000 employees from the current Microsoft, I think I can definitely do it!" It can be seen that talents are the most important wealth of enterprises.
Zhang Ruimin also mentioned in his book that Haier's management team is the key factor for Haier's success. They have two advantages: first, good quality ensures team unity and unity ensures stability; The second is learning. Only a diligent and innovative team can make continuous progress and overcome difficulties.
The third treasure is "attitude and method of doing things". Although this book written by Haier China tells the development story of Haier enterprises, it is tiny rules and tiny behaviors that can really carry it through. Zhang Ruimin often used Lao Tzu's words to urge everyone to "make things easier in the world; Everything is difficult, you must do it carefully! Grasping "Yi" and "Jing" is the soul of Haier management.
Zhang Ruimin once said: Management means grasping again and again. Repetition is the best way to manage the time effect. He also put forward an explanation: what is not simple? It is not easy to do simple things well. What do you mean it's not easy? It is not easy to do simple things well. I think this sentence is very important, which lays a good understanding standard for Haier people to do small things and do things seriously.
Zhang Ruimin also advocated "increasing 1% every day" in Haier, and even promoted "Yi" and "Jing" to the realization work. "Increasing 1% every day" was put forward by Haier, and the slogans of many of our traditional enterprises are often the contrast between "bigger", "1%" and "bigger", which may be Haier.
It took Haier 20 years to achieve today's glory. If the employees of our company can apply the experience of Haier people to their daily work, I believe that when they are 20 years old, we will also write a new chapter in the history of China futures development.