Option, also known as option, is a derivative financial instrument based on futures. In essence, the option is to price the rights and obligations in the financial field separately, so that the transferee of the right can exercise his rights on whether to trade or not within a specified time, and the obligor must perform it. Stock option incentive Stock option incentive is a typical equity incentive model, which refers to the phenomenon of low salary and insufficient incentive for the company's top managers. An attempt is made to carry out stock option plan within the company in order to better motivate operators, reduce agency costs and improve governance structure.

Option incentives are mainly awarded to the company's senior managers, who play an important role in the company. They control the daily decision-making and operation of the company, so they are the focus of incentives. In addition, the technical backbone is also the main object of encouragement.

For example, a certain number of stock options are granted to executives, who can buy company shares at a pre-agreed price.

Consumer choice, or consumer insurance, has nothing to do with this incentive. This website provides members with a right: use the money now to buy stable consumer prices in the future. This idea absorbs the advantages of insurance principle and modern online group buying. For example, you can buy 500 kilograms of rice at 1000 yuan now, but buying 500 kilograms of rice at one time will take up too much space at home, and it is easy to spoil rice at room temperature. At this time, you can buy consumer options at one time on the website, so that the price will remain stable for a period of time through the website (company). If the market price of rice rises, consumers will still buy it at the current price of 2 yuan/Jin, thus ensuring the rights and interests of consumers. At the same time, because the website has obtained a lot of funds for capital operation in the early stage, it can get more benefits, which is a win-win situation for merchants and consumers, because the funds of the website are related to the banking system and tax system. This so-called country wins-society wins!