(1) The knowledge structure that a broker should possess.
Knowledge structure refers to the composition and combination of personal knowledge system, that is, the proportion and position of all kinds of knowledge learned by individuals in the mind, as well as the mutual connection and influence between these knowledge. In order to meet the requirements of market economy and brokerage business, the knowledge structure of brokers should be highly compound knowledge of various disciplines. Brokers should be "generalists" and their knowledge structure should also reflect the characteristics of "generalists".
Cultural knowledge is the foundation of the whole knowledge structure, and brokers engaged in different brokerage businesses have different requirements for cultural knowledge. Any broker must have cultural knowledge corresponding to his own business. Technical brokers and information brokers have higher requirements for cultural knowledge, while brokers in other fields have lower requirements for cultural knowledge. Generally speaking, the higher the educational level, the stronger the adaptability to brokerage business, and the greater the possibility of becoming an excellent broker.
In addition, the knowledge structure of brokers should also include economic knowledge, business knowledge, legal knowledge, computer and network knowledge, psychological knowledge and so on.
If you want to be an agricultural agent, you must have knowledge of agricultural production, what products are on the market in what season, how to identify their quality, what problems should be paid attention to in transportation and packaging, as well as geographical knowledge, such as the distance from the place of origin to the place of sale, transportation routes, alternative transportation methods, marketing knowledge, such as how to constitute freight, how to market sales procedures, who to sell them to, how to settle funds, and what kind of bills are available. Without these comprehensive knowledge, the development of securities firms will be more difficult. (2) The ability structure that brokers should have.
For a qualified broker, to optimize his own quality structure, he should not only master knowledge, but also develop his ability. While adjusting your knowledge structure, you should form a reasonable ability structure.
Specifically, the ability structure that a broker should have mainly includes several aspects: ① General ability, mainly including creativity, understanding and judgment. (2) business ability, including investigation and research ability, coordination ability, contingency ability, management ability, etc. ③ Public relations ability. As an excellent broker, you must have strong public relations skills. Specifically, we should pay attention to the following points: first, we should have a good appearance, be decent in manners, generous in appearance, generous in character, elegant in temperament, moderate in speech, polite and solemn, and give people the impression of being steady, capable, sincere and fair. The second is to have good language skills, be flexible, witty, concise, flexible and charming. Third, we must have certain organizational skills and organize brokerage business in an orderly manner to make both buyers and sellers feel comfortable; The quick reaction in brokerage activities can grasp the psychology of both sides of the transaction and promote the transaction. Fourth, you should have good communication skills, be familiar with social etiquette, be enthusiastic, cheerful, frank and sincere, create a good atmosphere, be able to establish good relations with others quickly and naturally, and strive to be enthusiastic without losing your position and be humble and confident when interacting with others. (3) The psychological quality that a broker should possess.
The so-called psychological quality of brokers refers to the persistent, stable and essential psychological characteristics shown in brokers. Brokers must constantly adjust their psychological quality according to the changes of environmental conditions, eliminate psychological obstacles and prevent psychological diseases.
Generally speaking, the good psychological quality that a broker should have includes several aspects: ① Confidence in his career. Self-confidence is the most basic requirement of brokers' professional psychology, and it is also the recognition and love of brokers for their careers. The mood should be relaxed and calm. The so-called relaxed and calm mood of brokers means that brokers are required to be relaxed, cheerful, optimistic and stable. They should be able to "pretend to let go" of anything or change, and have the general demeanor of "the prime minister can hold a boat in his stomach." ③ Strong emotional control ability. In carrying out business activities, brokers often encounter various complicated occasions and situations, which requires brokers to maintain a stable mood and not be emotional. With a relatively peaceful mind, a clear mind and control of behavior, we can be calm and polite, sincere and not weak, patient and not intensifying contradictions, so as to hide our joy, anger and urgency. 4 cheerful and open-minded. It should be noted that brokerage work can't be eaten into a fat man in one bite. You should gradually accumulate your customers and popularity. (4) Information awareness that brokers should have.
In modern society, information is more decisive for the success or failure of human commercial activities. Modern society is called information society, and the importance of information is increasingly recognized by people. Information is regarded as "intangible wealth" and "second resource" and another important resource to maintain social and economic activities, which is different from material resources. From the activities of brokers, we can find that information is the most important capital of brokers. Successful brokers have neither goods nor a lot of money, but financial resources are rolling in. The secret of their profit is to obtain information that others have not yet mastered. If you master information, you will master the capital to earn profits, and you will also master another way to get rich. Information is benefit, and information is money. Modern brokers attach great importance to the value of information.
Brokers should constantly enrich their information capital and increase their information wealth. To this end, we must do the following: ① strengthen information awareness; ② Learn how to collect information; ③ Cultivate the ability of information classification and processing, and establish its own information base; ④ Providing efficient information services. (5) Moral literacy that brokers should have For modern brokers, obeying the law, strictly observing the reputation and professional ethics are the minimum moral requirements.