Those who dare to go in at this time are either reckless people or warriors with real kung fu. Kia, obviously belongs to the latter.
Kia Global CEO Song Platform, EV6 GT plus EV5 and EV9 concept cars, and three heavy models were unveiled simultaneously. KIA China's new energy strategy conference was huge, which also sounded the horn of KIA brand joining this war without smoke.
What do you mean? I think it's time for Leah to show it.
All in new energy, Kia will rewrite the market structure of China.
In the bonus of the new energy revolution in China's automobile market in the past two years, few joint venture car companies have been able to seize the opportunity, because during this period, not to mention the launch of new energy vehicles with epoch-making significance, even a serious new energy conference has not been held. How do they guide enterprises to transform into electrification and formulate clear strategic goals for new energy?
Kia's large-scale new energy strategy conference showed us Kia's determination, confidence and change in developing new energy as a joint venture brand.
China has always been one of the most important markets in KIA's global strategy, and ensuring its success in China is the core goal of KIA's global strategy. In view of the transformation of China's automobile market to electrification and intelligence, and in line with the development of the times, Kia began to gather its global superior resources, which opened the prelude to China's new energy strategy.
In addition to the three brand-new pure electric vehicles mentioned above, Kia also indicated that it will launch EV pure electric products in China that are more in line with users' needs, focusing on four technical directions: mobile travel, electrification, internet technology and autonomous driving, through research and development teams such as Kia electric vehicle dedicated platform and China Forward Digital R&D Center.
According to its plan: by 2027, Kia will launch a total of six pure electric vehicles; By 2030, the annual sales volume of pure electric vehicles will reach 6.5438+0.8 million, accounting for 40% of the sales volume.
While coping with product transformation, Kia will also speed up the upgrade of SI 2.0 for national distributors. Drawing lessons from the new power model, we will establish and operate Kia City stores in the core business districts of first-and second-tier cities, and innovate in channels and user experience.
This time, Kia's energy strategy in China has gained a lot of recognition. Large dealer groups, such as Simai, Jinlong, Kone, Bradley and New Hanma, are very optimistic about the development prospects of Kia China and signed a strategic cooperation agreement with Kia on the spot.
In order to meet the new generation of electrified products, Kia will also strengthen the work of charging infrastructure. In addition to providing basic charging services for personal household charging piles and domestic mainstream charging operators, Kia also plans to cooperate with Shell to build a brand fast charging station equipped with 800V fast charging piles. It takes only 18 minutes to charge the battery from 10% to 80%, which brings more efficient charging service to users.
Through these pillar strategies, Kia will reshape its system competitiveness in the China market to fully meet users' demand for high-end EV travel. In the future, Kia will continue to accelerate the layout and investment in the field of new energy, and bring more and better products and services to consumers in China.
Under the leadership of the all-around top EV6 GT, three new cars are full of attractions.
As a pioneer of Kia's new energy strategy, EV6 won two awards outside the China market, namely, European Vehicle of the Year in 2022 and North American Vehicle of the Year in 2023. This time, in order to satisfy the picky appetite of domestic consumers, Kia directly abandoned the basic model and announced that it will launch two high-performance versions of EV6 GT-Line and GT in August this year.
The design of EV6 GT conforms to the simple and scientific aesthetic style in China at present, while the interior perfectly takes into account technology, sports and luxury.
The GT version is equipped with a D-type sports steering wheel, GT mode buttons and suede sports style seats, giving users a quite pure sports atmosphere. In addition, the British Treasure's 14 speaker surround sound not only creates an immersive auditory feast, but also simulates the virtual timbre brought by the change of speed and torque, which adds some fun to pure electric driving.
E-GMP pure electric platform also provides KIA EV6 GT with quite strong three-electric performance. The EV6 GT is equipped with front and rear dual motors and 77.4kWh high-power battery pack, with a comprehensive output power of 430kW(585 HP) and a comprehensive output torque of 740N·m, which can keep pace with it whether it is the ability to break 100 in 3.5 seconds or the top speed of 260 km/h. The new car can support both 400V and 800V charging systems at the same time. It is the second overseas model supporting 800V voltage platform besides Porsche in China, which can help users to replenish energy efficiently.
While following the current design concept of Kia, the EV5 concept car has made more avant-garde innovations and provided sustainable environmental protection solutions. For example, seats, doors, instrument panels and ceilings are all made of seaweed extract, recycled plastics and "leather-free" environmental protection materials, which set a new standard for sustainable development and are the best example for Kia brand to implement this strategy.
As a large-scale flagship electric SUV of KIA's new energy strategy, EV9 concept car is KIA's first vehicle equipped with highway automatic driving system (HDP) in China, which is expected to achieve L3-level automatic driving. Only Mercedes-Benz had a short L3 autopilot experience in China before.
You know, EV5 and EV9 concept cars are by no means futures that need to wait for a long time. According to official data, these two models will be listed in China in June this year 1 1 and in 2024, respectively, and we will soon be able to actually experience the cutting-edge scientific and technological strength of KIA EV technology.
Editor's summary:
In fact, it is not difficult to see that Kia China's new energy strategy, in addition to launching new products, also understands the needs of China consumers in all aspects of EV travel experience through in-depth market research, and improves the new energy system construction of enterprises in a targeted manner, which will not make new car planning and sales targets empty talk like other joint venture brands. Through all-round efforts, we will see a brand-new Kia in 2023 and strive to win the leading position in China's new energy market.
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