First, information software: For example, some customers can't download the software in the company. Generally, brokers with advanced information technology will have web pages and mobile phones. For example, some customers use Apple computers, and there are not many brokers who support Apple computers at present.
Information support: After all, securities companies are professional, and stock recommendation may not be reliable, but it is still useful to select some information that has a great impact on the stock market and is sensitive to the market and deliver it to customers in time.
Second, the business is comprehensive: at present, the securities business is innovating rapidly, and new business is often piloted by several securities companies, and then gradually liberalized. If the customer is innovative and wants to arbitrage through innovative tools, such as margin financing and securities lending, it is recommended to choose a large brokerage firm.
3. Fixed income products: Equity products are often risky and have too much uncertainty. As a financial manager, customers can know about fixed income products in advance. Although the income of low-risk products is relatively limited, it is still essential for the wealth allocation of customers.
4. Commission: Commission is still very important for short-term customers, and general commissions are also classified according to customers' assets and transactions. Customers can check with securities companies in advance. But commission does have a positive correlation with the competitiveness of securities firms.
Verb (abbreviation of verb) service: Whether a securities company can provide professional and timely service in time is also a consideration.