China Life Insurance Company, the full name of which is China Life Insurance (Group) Company, is a large state-owned financial insurance enterprise and one of the largest institutional investors in China's capital market, headquartered in Beijing. The company's predecessor was the former China People's Insurance Company, which was established in 1949. 1996 was divided into PICC life insurance co., ltd, and 1999 was renamed as China life insurance company. China Life Insurance (Group) Company and its subsidiaries constitute the largest state-owned financial insurance group in China, and are also important institutional investors in China capital market. In 2020, the total assets of the Group exceeded 5 trillion yuan, the total third-party asset management was10.8 trillion yuan, and the brand value was as high as 410.58.61100 million yuan, ranking10.27 in the list of "Top 500 World Brands" in the world brand laboratory, and continuing to lead.
The business scope of China Life Insurance (Group) Company covers life insurance, property insurance, enterprise and occupational annuities, banking, funds, asset management, wealth management, industrial investment, overseas business and other fields, and it also enters securities, trust, futures, real estate and other industries through strategic equity participation. There are more than 20,000 branches and outlets, more than 4,000 customer service centers, more than 2 million employees and sales teams in 36 provinces, autonomous regions, municipalities directly under the Central Government, cities with separate plans and 2 special administrative regions, and branches and representative offices in China, China, Hong Kong, China, Macau, Singapore, Indonesia, London and new york, which have provided insurance protection and wealth management services to 690 million customers.
China Life's main customer services include life insurance, property insurance, endowment insurance, asset management, overseas insurance, alternative investment, banking, education and scientific research. Deeply practice the service concept of "honesty and trustworthiness, customer first", innovate service measures, simplify claims procedures, speed up processing time, and effectively improve the quality of claims service; In-depth study on the differentiated needs of different industries, regions, channels and customer groups for risk protection and financial management, product innovation around the personalized and diversified needs of customers, exploring and meeting the needs of customers in risk prevention, health, medical care, pension, children's education, family financial management and other aspects at all stages of life, and bringing customers a brand-new consumption experience.