On March 23rd, Li Donghui, CEO of Geely Holding Group and vice chairman and executive director of Geely Automobile Holding Co., Ltd., said at the 2020 performance conference of Geely Group.
After the "most difficult history" in 2020, it ushered in the "accumulation of wealth and thin hair" in 20021year, and Geely's reform is entering the fast lane.
Also disclosed with the financial report is Geely's new intelligent pure electric vehicle "extremely krypton". And betting on Krypton, Geely's layout is far more than that.
First, brewing for 5 years, where did polar krypton come from?
Compared with the annual performance, Krypton has become the focus of media attention in one fell swoop.
At the same time, it is reported that Li Shufu will be the chairman of the company; An Conghui is the chairman and CEO of Geely Automobile Group. Yan, Senior Vice President of Geely Automobile Group, became CEO of Geely Automobile Group.
The personal leadership of Li Shufu and An Conghui fully shows that Geely will fully mobilize the resources of the whole group to cooperate with the development of Krypton in the future. Extreme krypton, thus assuming Geely's role in the competition of pure electric smart cars.
In An Conghui's view, the birth of Krypton was not a whim.
In fact, as early as five years ago, this chess game was already played. "20 16, the vast sea building development, layout began. The polar krypton that can be delivered now is spot, not futures. "
Thanks to the huge structure, Geely has played a series of rules of "being surprisingly upright" and has successively reached cooperation with FF, Baidu, Tencent and Foxconn.
Auto sankei uses several keywords to sort out the dry goods information and operation logic of this brand.
1. Ownership structure: Krypton is jointly invested by Geely Automobile and Geely Holding Group. Among them, Geely Automobile holds 5 1%, and Geely Holding Group holds 49% (including employee stock ownership).
"The joint development of the two companies can reduce R&D costs and supply chain costs, and even maintain full flexibility in introducing strategic investors." Li Donghui said.
2. Capital market: According to the announcement issued by Geely Automobile, Krypton and Geely Holding have reached a framework agreement, and they will set up a joint venture overseas, registered in the British Cayman Islands.
"This operation is to facilitate the development of the international market and will seek overseas listing in the future." Li Donghui said.
3. Product planning: The first model of Krypton is built based on SEA's huge intelligent evolution experience architecture, scheduled for Shanghai Auto Show and delivered in the fourth quarter. In the next five years, Krypton plans to introduce at least one brand-new product to the market every year.
4. Channel layout: The first krypton product factory has been built, located in Hangzhou Bay, Ningbo, Zhejiang Province, and the relevant industrial chain and ecological circle have also been fully completed. After the product goes on the market, it is sold directly.
When asked why he chose to release Extreme Krypton at this time? An Conghui repeatedly mentioned eight words: "Follow the trend."
In his view, choosing to launch a new pure electricity company when the industry and market are more mature is exactly the process of Geely's accumulation.
Second, reshape the blue Geely.
Six years later, new energy vehicles have ushered in a more mature historical opportunity, and the Blue Geely Action Plan will also enter a new stage.
Li Shufu once again mentioned "blue Geely" in his New Year message. This time, the new blue action is more specific and more in line with the current environment-focusing on energy-saving and new energy vehicles, including new energy hybrid vehicles and traditional energy-saving small-displacement vehicles; Focus on pure electric smart cars, set up a brand-new pure electric car company, and actively participate in the competition in the smart pure electric car market.
The krypton space now established is an important part of the Blue Geely Project.
In fact, the layout of Geely Holding Group in the electrification level has begun to take shape, and its brands such as Lectra and Geometry have gained a certain volume in the market. What is the difference between the establishment of Krypton Company and other brands in positioning?
Geely once admitted that geometry is Geely's exploration of new energy, and it has gained a certain amount. However, the development is relatively slow and the opportunity is not seized, but Geometry will continue to develop around the original market positioning.
"For the geometric brand, Geely will not give up. Since last year, Geometry has developed new models on the' broad' architecture, and Geely will have further plans for the Geometry brand in the future. " An Conghui stressed.
In the future, Krypton will form a differentiated combination with geometric brands. The former focuses on high-end routes, targeting Tesla and