It is normal for commercial statements to have commercial interests. The key is where you put it. Obviously, the demand for business interests needs to be based on respect for others.
When inviting people to attend the meeting, we need to pay attention to everyone's needs and make them realize that this is not only a theme party, but also a platform for individuals to make friends with enterprises, and they can show their image. It can even aim at the individual needs of some people.
Let everyone have a chance to show themselves, and show themselves just before the meeting, when the staff are gradually in step. First of all, we can talk freely and exchange business cards first. Of course, we can also arrange for them to take pictures. Organizers can provide professionals to provide them with corresponding services. When the atmosphere is not enough, you can advocate taking photos with more easygoing strangers. Then, before the meeting begins, we can invite some key people to introduce themselves on the stage and let them play a hot role.
The so-called atmosphere first attracts everyone's attention from the beginning.
The most valuable part of an advertisement is in the first two seconds, the most valuable part of a movie is in the first two minutes and the most valuable part of a meeting is in the first two topics.
Everyone's time is precious. Can you keep the participants and even let them bring you guests? That's yours. Have you developed your skills to a certain extent?
Don't expect everyone to hear everything you say clearly. You don't even rule out the possibility that some people leave halfway as soon as they listen. After all, you can't force others to listen to you. Only those who respect him can constantly improve themselves.
Pay special attention to those who leave halfway, follow up after the meeting and ask them what they are dissatisfied with.
Even if you are not satisfied with the details, you need to make the other person feel that his opinion is very important to you and ask him to invite others around him to have a look.
Your attitude is very important, which is the basis for you to appear professional.
Whether speaking in public at a meeting or in a one-on-one state, although you feel good about yourself when you speak, it seems that the other party doesn't understand anything, which means that when you talk to others (whether it's insurance or stock futures), you need to use common language, just say ideas, functions and cases, and the rest is just? One to one? On-site question and answer and sign the letter of intent.
In conference marketing, many times we have to improvise according to the details, and there is no fixed procedure to follow.
So speakers need to realize that the key is not what you want to say, but what they want to say; More importantly, whether they have a new feeling can replace the old ideas and guide them to make the right decision. Therefore, when speaking, we should encourage others to talk more and interact more; Answer questions in private during the break, and the questionnaire must not be wasted, which is the basis for further follow-up communication in the future.
When singing a monologue, I need to be as brief as possible and spend more time interacting and solving puzzles. It is even more necessary to adhere to this principle when conducting conference marketing.
Once the other party shows the recognition of the model and the willingness to learn, it is necessary to follow up in time and make an appointment for the meeting time and place. If the other person is interested, let him ask questions and express doubts. Once the doubts are answered clearly, ask him about his investment intention and further difficulties, and then ask him about his cooperation intention on this basis. Don't keep the other person's appetite until you can't stand it.
The communication between you and your customers is usually a casual chat, and you can't focus on business topics.
If you put it into business, you will not be able to capture the other party's buying signal in time, and good products will not be sold. This is a waste of each other's time. Therefore, the core bottleneck of a business person is not professionalism, but the urgency of sales and the lack of skills.
This is a question of working skill and temperature. In terms of sales, it is necessary to add a fire when cooking something fresh. Let's talk about it first It seems that before reaching the investment intention, we don't have to pay too much attention to the details, just make sure it has this intention. The details need to be developed gradually, so don't pay too much attention to the details. Details are only for people with individual needs.
Communication after the meeting is equally important.
Participants will show themselves or pay attention to others in the meeting, so it is very important to mobilize their enthusiasm. Only by showing yourself can you attract the attention of others, and only by paying attention to others can you find someone worthy of your association.
You should fully consider what people come to you for, not to listen to your lectures, nor to be slaughtered at will, but to show themselves and communicate with others. Therefore, you also need to give him a chance to show himself. How to coordinate the contradiction between adding staff and customers?
Increasing the number of employees is a special term in the insurance industry, which means similar to recruiting business representatives from other industries.
Classify participants, provide effective customer on-site answers, and provide open cooperation possibilities; Need personalized communication to increase the number of employees and agree on the next interview time; Invalid customers should be released immediately without any entanglement.
In view of the goal of increasing staff, you need to let them fill out the application form and interview and make an appointment for the next time; If customers need to determine their intentions, ask questions about products and their needs on the spot, the specific plan needs to be combined with their actual situation and needs, worries and concerns.
Being your addition is destined to be your customer to some extent, but it is an indirect customer. In the process of continuous in-depth understanding, sell your products to others; Being a customer doesn't necessarily become an addition to you. After all, it is much more difficult to change from a client to a service provider.
Conference marketing needs to have a considerable purpose, and the concentrated expression of purpose is expressed through action and language.
The so-called action is to hand over the contract and the intention list, while the words are to have a clear direction.
On the basis of clear actions, not refusing is accepting. Write the investment intention form before submitting the order contract. Although it is a draft, it needs to be numbered, which makes people feel that you are standardized. This is the basis for bringing potential customers closer, and it is also the basis for turning advantages into victory.
The questionnaire was handed in after he basically understood what you were saying, but refused you. You don't even need to submit this action, just ask him to choose through a question and answer. On-site assistance requires the assistance of experienced colleagues.
As conference marketing service personnel, customers need to determine not only a number, a decision, but also an open mind. And the meetings and salons you hold, first of all, are to let customers open their hearts and follow your ideas.
Conference marketing is not a sea of tactics, what is more important is the process and success rate. Even if he doesn't accept it, ask him why, let them ask questions and bring friends next time.
Be sure to answer at least three questions on the spot, or fill in the cooperation intention form after answering more than three questions on the spot in a controllable environment. This interaction is effective.
At this time, the customer can accept and not refuse. But if he doesn't accept it, ask him the reasons for his refusal and the conditions for his acceptance.
Conference marketing needs investors rather than expanding partners. The publicity of the press conference should be high-profile, and the internal publicity should be low-key, otherwise many people will come out to spoil the game.
People who come to the salon can usually get five benefits: getting to know more people, improving their ability to show themselves, making friends around them trust themselves more, thinking more about their future and understanding the new trends in the investment field.
You need to always focus on helping participants achieve these five benefits in terms of process and detail setting.
The Business School of the Elderly Industry Marketing Network is initiated by the platform of the Elderly Industry Marketing Network, with the participation of a number of large-scale elderly health industry groups, providing teachers and related professional and technical support.