(A) from the entrepreneurial dream:

1. If you have 65438+100000 yuan, you will lose your value. You are full of longing for love. You can try a wonderful first venture in your life.

2. If you are obsessed with the combination of software and hardware and want to make some noise, it is more practical to raise 1 10,000 yuan with your partners before starting the meeting.

3. Before starting a business, you should have good entrepreneurial ideas and plans, not just passion, but goals and then practice.

4. If this idea can be easily realized by yourself and a few small partners, then reduce the hiring personnel, equipment, rent management fees, etc. Reduce the waste of funds as much as possible.

5. Timing is very important. If you just came up with a good idea comparable to iWatch today, just sit quietly and watch the tiger fight (liger fights, nothing grows, friends stay away).

6. Married female compatriots must need her husband's support and participation to start a business in hardware business, and they can also test her hard work and * * *. Of course, the single female diaosi hardware business is more worthy of respect and worship.

7. Before you quit your job and start a business, you should have some bootleg goods in your brain and computer. The electronic data chip should guide you to design and standardize the contact information of the supplier list. Pay attention to your own accumulation at ordinary times, but don't keep confidential company documents to avoid future troubles.

8. Find a target customer to do a product demand and market survey. Don't swim naked in the sea and find yourself playing alone. Let's hide in the quilt and play.

9. Then, say hello to colleagues and leaders and have an emotional meal before leaving your job to start a business. Maybe when you are in a bad mood, you will always get help from your brother, or you can get along well with people from your boss.

10. Go to the sea, roll up your sleeves, open your arms, open your heart and embrace everyone. Do everything well from the beginning, and you can avoid detours if you start well.

(2) Hardware design:

1 1. A complete project design scheme, including: total demand, (alternative) scheme, input and output, etc. While doing it, it will bring endless iterations.

12. Schematic diagram and PCB should be completed by one person to reduce line errors and misunderstandings, except for large-scale projects that need division of labor.

13. If the chip information is in Chinese, don't be lazy. Compare it with the English version. Translators often drive.

14. All passive components (resistors, capacitors, inductors, power chips, etc.). ) are rated at more than 50% redundancy, and the errors of these components are scary under bad conditions.

15. Comparing the PCB package, drawings and objects of components one by one, the proportion of design errors in this part is always the first, which is generally above 75% in the industry, which means that most projects need to make secondary board modification errors.

16. When selecting core and relatively new parts, communicate with suppliers in good faith, including details such as price, supply and business. Don't be so depressed. Finding out of stock will hurt your eggs.

17. The BOM of the bill of materials should be standardized and rigorous, with one more letter and one less number. Performance specifications vary widely, reducing the waste of time and money, but the error rate is still above 50%.

18. Keep in touch with the software and don't give in to it. The more advanced the hardware, the more software is needed to drive it.

19. Learn to do subtraction and resolutely cut off completely redundant functions. Only lean is efficient and reliable, and unreliable hardware would rather not be used, otherwise it is the beginning of a nightmare.

(c) Hardware is indispensable for structural design;

20. Make sure that the front hardware circuit can be put into the final product you want to make.

2 1. Considering the battery capacity at the beginning of design, it is very important to choose the battery size that the supplier can supply. Do not invent new batteries.

22. If the product structure and assembly are complicated, don't be lazy and don't make 3D models and structural assembly drawings. There are really no awesome people who can design and assemble 20 parts with 2D+ stereoscopic imagination.

23.MD structure and ID appearance will always be twin brothers, and they will often PK and promote each other. In the end, they will only compromise and balance for * * *.

24. "Design is everything", Joe's quotation, product design (generally referred to as design ID) is very important!

25. Simplicity and reliability are the first essence of design. Too many flashy designs are like graffiti.

26. A designer who knows raw materials and processing technology is a truly qualified designer.

27. In the era of popular disassembly testing, the beauty of internal structure is also a user experience.

28. Keep enough communication with the mold factory to ensure that what you design can be made by it, even if it is just a scaffolding with structural appearance.

Generally speaking, a set of low-key luxury packaging not only embodies the design level, but also has the spirit of customer first. Most users hate spending all their money on exquisite packaging, which often leaves a bad brand image.

(4) Hardware and software driver design:

30. Most hardware products have a matching heart. Don't use ARM if MCU is enough, and don't use dual-core if MCU is enough. Enough is good, unless you want to join the nuclear competition.

The driver design in 3 1. is best carried out under the guidance of hardware chip manufacturers. Fully understanding the characteristics of hardware is the first step to do a good job of software driver.

32. For low-power energy control, the lowest-level driver should be considered. The closed port should be closed, and it should sleep immediately when sleeping.

33. Under extreme low temperature, high temperature and external electromagnetic interference, some components will work abnormally, so it is necessary to set up a program to restart or automatically reset, and give full consideration to error correction and temporal redundancy.

34. Make the driver a standard upper-level calling interface, so that when replacing the lower-level hardware and driver, there is no need to upgrade the upper-level program.

Part II: Application and Operation

(5) Software application design:

35. The design freedom of application software is relatively high, but there is a basic theory that "experience is king" to be followed.

36. In the project of software and hardware integration, the application design also needs to consider the interaction with hardware, the delay and disconnection caused by communication, especially in the poor domestic 3G network environment.

37. If you are still doing PC applications, it is a bit too much. Focus on the mobile client first, and then the PC if necessary.

38. Many people are confused about whether to use iOS or Andriod. If it is a popular or diaosi application, it is recommended to use Andriod first. If it's a Gao Fushuai fashion product, it's enough to make iOS first.

39. Don't occupy too much memory. Configuration can never keep up with the growth rate of applications. When it runs slower and slower, the user will think that there is something wrong with your product, not that his mobile phone is getting slower and slower and the configuration is outdated.

40. This is not a loud brand or unnecessary. A new application cannot require too many permissions at the beginning. Users will resent having to hand over so many permissions when installing new software, and many people will give up the opportunity to experience the product.

The 4 1. application software should be completed as soon as possible. I believe that iterative development of App is self-deception. Users don't know whether the software is bad or the hardware is not hard, so the proportion of returns is very high.

(six) product production and verification:

42. Find a suitable processing factory to produce samples instead of installing them in the laboratory. The factory will help you find the problem.

43. Designers and engineers absolutely need to go to the factory in person to finish the pre-production with the workers.

44. humbly ask the worker master why not and how to do it. Don't just accuse others of being stupid and ignore all kinds of irrationality in your own design.

45. Focus on the defective products in early production and analyze them one by one. Don't be happy because 99% are good products. Maybe the bad reason of 1% will become 100% in the next production.

46. Unless the products are only sold in the local market, basic high and low temperature, vibration drop and electrostatic tests should be carried out.

47. Fatigue testing is to make a product work at the maximum performance 1 day to 10 day, and count the probability of various collapses.

48. Finally, the product trial test, aiming at different target groups, prepares dozens of products to be used in different states, verifies the adaptability and reliability of the products, and counts the user experience feedback.

(7) Enterprise operation:

49. Register the company as early as possible to facilitate all business negotiations. Many places can be registered in 0 yuan, which is the gospel of entrepreneurship.

50. Find a financial agency to help you complete the registration and accounting and tax issues, unless you want to experience the fun of queuing and stamping.

5 1. The registered company shall have as few shareholders as possible (the minimum for a limited company is 1), and the rest shall be held by agreement, thus reducing various complicated procedures for subsequent shareholder change.

52. Get a good name as soon as possible. This is a brand label, which is easy to remember and spread. You have to check through industrial and commercial registration. It is said that Xiaomi thought about it hundreds of times before registering.

53. Now that you have started a business, you don't have to worry about the office. Jobs settled the first financing in the garage, so it must be right to use all such good steel on the cutting edge.

(8) Legal and financial affairs:

54. Ask an inexpensive legal adviser who is willing to help, and let shareholders pay attention to legal constraints rather than wine and meat alliances.

55. The contract agreement with important partners and its signing shall be approved by the company's legal counsel.

If you have creative technology, you should protect it in time through patents, copyrights and other forms of intellectual property rights. Maybe you can apply for government subsidies.

57. If the company's business scope involves the interests of franchised or monopoly enterprises, it is very necessary to make a comprehensive diagnosis of legal and regulatory issues, such as whether it needs hygiene license/medical device certification/qualification identification, and avoid problems in time.

58. The founder should do his own finance in the early stage of starting a business. Not much work, no income. Just turn on the computer, withdraw money from his account and record a running water. If the company is registered, let the agency help to make an external account.

59. The founder should have a financial concept from the beginning, learn basic financial common sense, and be able to carry out simple financial control independently under the guidance of others.

60. If there is financing, it is necessary to invite professional finance, and investors will generally invite it.

(9) Batch processing and supply chain management:

6 1. Make friends with the supply chain. Whether he is a local boss or not, don't take it for granted that he is a customer, he should be an old man. Sometimes you may call them uncle, which is fairer for friends.

62. If you want to make a large batch, you must directly face all suppliers. It is not convenient and fun to do so. When you find a bunch of cheap parts on Taobao, the specifications are often wrong, or they are out of stock when you want them again, or even the shop is closed.

63. Every supplier of parts is a circle. If it is an important part, you need to enter the circle to get resource support. Don't you know that Master Lei often hangs out with executives in Qualcomm?

64. Make sure your marketing plan matches supply chain planning, otherwise you will often sell futures, but the chain will easily break.

65. If you have a good reputation, you can also let the supplier credit for a period of time, so that you can leave the banknotes in your company for turnover and then give them to the supplier. This is a great charm of selling hardware products, and capital turnover is often not a problem.

66. Of course, when you meet a Jianghu overlord like Qualcomm, you may have to go to someone's house with a full purse several months in advance and ask them to give you something to eat at the end of the month.

67. Software companies like asset-light strategy. It's not bad to find a supply chain management company to help you. Just find the right person to help you.

Part III: Development and Promotion

(10) Brand, Marketing, Sales and Market

68. Brand is the embodiment of a company's image and value. As long as you tell others who you are and what you want, you will initially establish your brand prototype.

69. The trick of a brand is not to apply for many trademarks, but to find out what you are doing, what is the value, why users need you, and what is the difference from others. This is the key to brand positioning.

70. Without a brand, it will be automatically classified as an unknown cottage, and users will not distinguish it, nor will they take the time to distinguish it.

7 1. Marketing is to sell the brand through various means, let users know you, and do everything possible, just pay attention to discretion.

72. The prize forwarding and big V forwarding are no longer effective, and urine point is tired of the punchline. Marketing needs constant innovation, but good word of mouth is the best marketing. It seems that it has not changed for thousands of years, and it is most worthy of inheritance and development.

For software and hardware products, the differences between online and offline marketing and sales should be considered at the same time, and they should be combined in a beneficial way. Don't fight with your family first, it's confusing.

74. Market research is a very important job. Knowing users and understanding the market is the only way to make the best decision. Market research runs through all aspects of product birth, growth and death.

75. The founder doesn't have to know the market, but he must find someone who knows the market.

(1 1) business model analysis:

76. What Master Zhou said is very reasonable: "The business model includes four aspects: product model, user model, promotion model, and finally income model. How to make money ",both software and hardware products should consider making money, because there are hard costs that cannot be erased.

77. The business model must be simple, feasible and practical, and it is best to refer to successful cases, rather than a golden idea that can change the world on a whim. Burn after reading is limited to App, and few hardware products are so easy to succeed.

78. A business model contains good operational ideas and methods. If you don't know how to operate, even the best business model is dead, and financing will only accelerate your death or die louder.

79. The business model needs innovative "Internet thinking". Even with all kinds of "strike hard" recently, the reason is still the same as many years ago.

80. Create a business model that you and your team feel is reliable and feasible, rather than a false large-scale strategy customized to please investors. Although the investment community is mixed, you will never encounter such a thing as "people are stupid and have more money".

8 1. Before the business model is determined, you can try it like running a special zone. After confirmation, it must be adjusted in time according to the changes in the market environment to ensure that it is alive, not dead.

82. Some prophets like to boast that hardware will be free, but don't worry. At least in the absence of good hardware products at present, users will pay for good products and have no habit of paying for software services, so it is the right way to make a good product at some cost first.

(12) nonsense financing:

83. It is an entrepreneur's dream to have money before starting a business. No one will give the rooster an egg to hatch, but he will make himself a hen who can lay eggs, both eggs and chickens.

84. The process of financing will be long and tortuous. Have a calm mind, otherwise it is easy to walk into the diamond pit surrounded by investors and not get out.

85. First of all, you have to do enough self-evaluation and self-confidence to get on the stage.

86. Apart from financing, the background and resources of investors can not be ignored.

87. The melted money should be used where it is most needed. Financing only makes sense if the hen becomes a turkey.

88. If your survival becomes a problem and you are facing bankruptcy, don't waste time on financing. Admit failure or change careers or hurry to work. The investor is not the One Foundation, but it is closer to XXX from a purely commercial point of view.

(thirteen) pay attention to team and management;

89. If you are a geek with both hard and soft skills, congratulations, you'd better be a lone ranger, so there will be no communication trouble.

90. The team includes brothers who follow you barefoot, and there should be a group of supportive friends behind you. You can also pull them into the water if necessary.

9 1. If it is the first time to start a business, it is recommended to find an entrepreneurial tutor who can give you experience in team building and running-in, and sometimes even be a peacemaker within the team.

92. When starting a business, don't just look for colleagues and acquaintances. Diversified and multi-level structure is easy to coordinate, reducing some original defects and conducive to long-term development.

93. According to the vast majority of experience, the shared equity structure is the most easily dismantled. There is no absolute fairness, the best structure is pyramid, and relative concentration can improve management efficiency.

94. If both technical and business partners start their own businesses, the best way of early equity is to distribute it according to the investment amount and the contribution of necessary resources. Those who only invest in technology stocks instead of investment funds and resources should use options as much as possible, especially when the funds needed for software and hardware entrepreneurship are not small, which will test their determination and perseverance.

95. A company should have various voices and diversified thinking, but there is only one theme, that is, founder or major shareholder. Without such a soul or leader, pure democratic decision-making can only be full of crises.

96. Allocating early equity and reserving options, the team needs to grow constantly, leaving room for imagination for the future.

97. In the early days, the team would rather lack everything. If a person is missing, you can find someone to replace him. If one person leaves, the team will easily leave Germany.

98. For some technical positions, it is not bad to find a reliable person to work part-time before joining the company. During the part-time job, you can also work together for a period of time, and then join a full-time partnership when appropriate.

99. If you feel that you don't have enough experience, the best way is to participate in others-led entrepreneurship. Most entrepreneurial experience is learned from partnership entrepreneurship. After all, success is rare. .