Yu 'ebao is a balance appreciation service and current fund management service product under Ant Financial, which was launched on June 20 13. Tian Hong Fund is the fund manager of Yu 'ebao. Yu 'ebao is connected with Yu 'ebao Monetary Fund under Tian Hong Fund, which is simple to operate, low in threshold and free of handling fee. In addition to the financial management function, Yu 'ebao can also be directly used for shopping, transfer, payment, repayment and other consumer payments. It is a cash management tool in the era of mobile Internet. Yu 'ebao is still the largest monetary fund in China. From 1 yuan, you can manage your money regularly-Yu 'ebao was born in 20 13, which is widely regarded as the first year of Internet financial management for China people, and Yu 'ebao has become the most typical representative of inclusive finance. One year after its launch, it has not only made tens of millions of people who have never been exposed to financial management germinate their financial awareness, but also activated the technology and innovation of the financial industry and promoted the process of market-oriented interest rates.
A researcher from the Development Research Department of Huaxia Bank said that the emergence of Yu 'ebao not only meets the growing demand of residents for asset allocation, but also supplements the existing investment products, which not only improves the financial income, lowers the financial threshold, but also awakens the public's financial awareness. The net profit of Yu 'ebao in 20 15 years is 23 1.3 1 100 million yuan. This figure is about 24 billion yuan in 20 14 year and about 179 billion yuan in 20 13 year. By the end of 20 15, 12 and 3 1 period, the net return rate of Yu 'ebao's share was 3.6686%, and the benchmark return rate of the same period was 1.37 1%. Among the top five funds in terms of income, Tian Hong Yu 'ebao ranks first, followed by Guangfa Jufeng, China Post Core Growth, Yifangda Ruihui with flexible allocation and rich balance. It is worth mentioning that although the annual profits of the last four funds all exceeded 7 billion yuan, none of them exceeded10 billion yuan, so the status of Yu 'ebao is far from being shaken. Experts pointed out that the current interest rate marketization reform in China is still progressing steadily. In the long run, the income of Yu 'ebao will gradually return to a more balanced income level of the money fund. The positioning of Yu 'ebao's "cash management tool" has become more and more obvious.