The retail situation is complex. The differences in the products you see are caused by many factors:

1. Product development stage

May be targeted at different countries There will be some targeted products.

2. Product Procurement Stage

1. Distributors go to ordering meetings to place orders. Different distributors have different preferences and order different goods, resulting in different store configurations. For example, Chengdu has dealers such as Jinlang, Belle, and Baosheng.

2. Even if it is the same dealer, the different experiences of different buyers responsible for ordering by the dealer may lead to different preferences, resulting in different goods ordered, and of course the goods sold in the store will be different.

3. The product configuration stage of new arrivals

1. The positioning of each store is different. Some stores are located in business districts suitable for selling basketball products, and some business districts are suitable for selling basketball products. The football atmosphere is relatively strong, so each business district may have different emphasis on new product distribution. You may see that one store has sneakers that another store does not.

2. Even if the business districts are similar, the sales performance of each store is different. A store with sales of 3 million in a month cannot have the same goods as a store with sales of 100,000 in a month. Many goods cannot be distributed to stores with poor sales, because they affect the turnover rate of goods.

3. The products in regular-price stores and discount stores are definitely different. Discount stores sell off-season products, so the styles and colors are often different from those in regular-price stores.

4. Different store areas will result in different numbers of SKUs that can be displayed, resulting in some products that you cannot see in small stores.

5. Some special conditions of the store itself: For example, if the contract expires next month, the store will be withdrawn, so there should be no new goods in the store in the near future, and you won’t be able to see many things.

4. Goods enter the normal circulation and sales stage

1. Some stores sell quickly while others sell slowly. Therefore, even if you initially configure the same goods, you may go to two stores at the same time. One store has been sold out and one store still has it.

2. However, the store that has the goods may soon be out of stock, because the sales speed of the previous item is different. Even if it is not sold out, the retailer will concentrate the goods in order to promote product turnover. The store sells it faster, so you won't see it in the store that sells it slower.

5. Other strange factors

1. Even if the goods allocated to each store are exactly the same, due to external factors, such as the different logistics speeds of different dealers and the different remoteness of different stores, , resulting in different stores receiving the goods at different times, and what you see at the same time will be different.

2. The shopping mall failed to settle the payment, so it retaliated and punished the dealer. The dealer in the shopping mall did not provide new goods or even reduced the current product configuration in the shopping mall.

3. The store is poorly managed. The goods have been allocated, but the store employees did not give samples, so you did not see them.

4. The shopping mall will carry out large-scale promotions during store celebrations, temporarily putting away all new products and releasing old products. Return to the original state after the event. The goods you see in the past few days are different.

Wait

The above doesn’t just apply to Nike.

The following are only applicable to Nike:

Nike has Nike sports stores, 360 stores, specialized basketball stores, golf stores, and children's clothing stores. Of course, different brands will see different things.

Then, as a consumer, the way to find the goods you need is as follows:

Simple. Generally, dealers’ cashier systems are all connected to the Internet. You can tell the store in your mall what you need. Ask the counter clerk to check which store carries the product's item number and size. They will usually check it for you, so you don't have to run around.

Of course, as a general product with a brand identity, the brand will focus on promoting products in that quarter, and stores with consistent brand positioning will generally have them in stock, such as Free.