Talking about Ms. Zhang's entrepreneurial road can be described as bumpy. After giving birth to the baby, she decided to open a fashionable women's clothing store. Because Ms. Zhang doesn't have any experience in opening a clothing store, she only relies on her own eyes to find goods in the market. Sometimes the goods in the store have dozens of brands. Sometimes the good clothes sold may be less in the future, and the wholesalers will be out of stock when they buy them again; Sometimes clothes don't sell well, because they are scattered and wholesale, and there is no possibility of replacement, so it becomes a backlog of inventory. After four years, Ms. Zhang's clothing store has remained tepid and has not developed much. Regular customers are basically friends that Ms. Zhang met after she opened the store. Blind and imperfect market procurement, no good reputation of brand clothing, and a stable and developable customer base have seriously restricted the development of small stores. 2. Xiao Li, a native of Guangzhou, Guangdong, is 23 years old and started a business at the age of 22. She is a Korean fashion women's clothing brand of HGE. After graduating from college at the age of 22, facing the stressful employment environment, Xiao Li chose her childhood dream-to open a fashionable women's clothing store. The first step in starting a business on the road of life, Xiao Li is cautious. First of all, she learned about the fashion trend, main consumption age, brand tendency and other factors on the Internet. Being in Guangzhou, a clothing wholesale base in China, she takes her good sisters around the clothing wholesale market whenever she has time to see what others are selling and buying. After investigation, Xiao Li found that Korean women's wear is now the mainstream of fashionable women's wear, and there is an upward trend. Therefore, Xiao Li targeted the Korean brand fashion women's wear. At a class reunion, Xiao Li told everyone about her idea of opening a shop, hoping that everyone would give her more suggestions. Many female students who love beauty tell Xiao Li about the brand HGE. Everyone thinks that HGE's clothes are fashionable and suitable for their young and confident dressing style. After returning home, Xiao Li got in touch with Hsi Chin International Clothing (HK) Group Co., Ltd., the headquarters of HGE, and learned in detail that HGE brand is a fashionable women's brand from South Korea. The styles and styles of clothes are designed by top fashion masters in Korea, and new styles are listed almost every month, and the sales situation is very hot. Later, Xiao Li went to official website to inquire about the joining details and compared the joining policies of similar competitive brands in the market. After comparison, Xiao Li found that HGE has greater support for franchisees and its operation is more scientific and humanized. In the past year, with the support of preferential policies of HGE headquarters, Xiao Li has completed the transformation from a college graduate to a successful entrepreneur with diligence and wisdom. Now Xiao Li has three HGE brand franchise stores in Meizhou, and it is Xiao Li's new goal to strive for HGE Meizhou brand agency qualification next year. 3. Ms. Liu from Chengdu, Sichuan, is 30 years old and started her business at the age of 27. She is a Korean fashion women's clothing brand of HGE. Ms Liu is an employee of a company. Opening an online shop as a part-time small boss is Ms. Liu's second career after work, and it is also her personal hobby. In the first two years of opening an online shop, Ms. Liu, like 95% online shop owners, sold some gadgets she liked, or clothes, cosmetics, toys and so on. There are more and more categories of products, so she doesn't know what to sell, and it is also very laborious to manage. In the past two years, the store has also been well received by many customers and upgraded to a five-diamond seller! Ms. Liu believes that although the store has made some achievements in the past, it is still far from proportional in terms of energy and income spent. So she decided to open an online shop specializing in selling women's fashion brands with the help of the credit and customer resources of existing small shops. After comparison, Ms. Liu became the online shop agent of HGE Korean fashion women's clothing brand. When talking about the original intention of choosing HGE, Ms. Liu said, "HGE is a Korean fashion women's clothing brand and has a very good buying popularity on the Internet. The main reason is that the company regularly provides agents with the latest new photos and information introductions, as well as a large number of online advertising investment of multiple websites as a whole. The company also provides delivery service and perfect return and exchange system. Online shop owners can easily collect money as long as they put the product information on the shelves! " Between words, Ms. Liu's face is filled with some happiness. "Without the purchase link, the owner of our small-scale online shop saves the risk of pressing the goods, and also saves the management link of our inventory. The new clothes provided by the company every season are the focus of fashion. Naturally, it sells well, which makes it easier and easier for us to open an online store! " Ms. Li added. I shared the experience of the above shopkeepers in opening stores, hoping that the "newcomers" who are interested in opening a fashionable women's clothing store can learn more about the market and consumers. Whether it is a physical store or an online store, there is huge space and competition in the fashion women's clothing market. Only when you are really prepared and find a clothing brand that truly understands the market and consumers is the successful factor for starting a clothing store.