. 1, learning industry analysis (market competition analysis)
Positioning the market from the perspective of options, excellent operators have their own opinions on options, not following the public numbly, but following the crowd.
Why should we emphasize that the core of Taobao is options? Good products meet various data requirements of Taobao ranking, such as click-through rate, collection rate and conversion rate. The most important thing in the concept of option is unpopular segmentation, learn to find unpopular and find market segmentation. Many times, being a mass market is a large-scale market segment with low price and low gross profit, with high price and high gross profit.
After selecting a good product, it is necessary to judge whether the product can be made, which is the industry analysis ability I have always emphasized.
Market analysis begins with word selection. Choosing keywords means choosing the market, which determines the future competitive environment and the strength of competitors. For example, selling mobile phone cases,
Starting from the official, keyword multiple = daily search popularity/online product volume.
To put it simply, the greater the proportion obtained by this formula, the easier the market will be, and the smaller it means, the more difficult the competition of this product will be. The popularity of search represents the demand and search of many people in the market, and the number of online goods represents the supply situation of the product you choose in this market (how much is this product sold).
Use this formula to express the market difficulty under this keyword. The reference value I gave you is 0. 5。 But for reference only, I usually look at the search heat of the day. The key points are for reference only. Therefore, it may be difficult for some markets to reach 1 or 2, but some keywords reach 0. 1。 Maybe I think it's the blue ocean market. Please refer to the actual analysis.
2. Learning progress
At present, the main traffic channels of most shops are natural search and toll drainage (through train, drill bit exhibition, etc.). ), WeChat, and shops with external drainage.
When many electrical appliance companies recruit, the promotion skills of candidates are very important evaluation criteria.
Of course, to promote scalpers, natural search should also be understood.
Natural retrieval mainly includes title optimization, selecting appropriate keywords, page planning and so on. , you can select and filter according to business personnel data analysis, Taobao drop-down box, background, buyer retrieval language, etc. It is worth emphasizing that search drainage must be the highest traffic in the conversion part and the most needed traffic in customers' minds, so the weight of search traffic must occupy the main traffic source of the store, and don't rely too much on charging drainage.
Operators must understand the basic principle and propulsion mode of through train.
First of all, we need to know why we should drive a through train. The hyperbolic cosine of. While searching for natural rights, the through train helps to improve the ranking and the exposure of treasures and shops. But the premise is to optimize the store foundation, otherwise the through train can't be learned.
There are four purposes for putting the through train, namely, taking (pulling) natural search, making detonation money (key mark), suppressing the other party, assisting traffic and assisting daily sales.
It is difficult for beginners to operate. Therefore, the main theme is to find an electrical appliance company first, learn from the operation assistant, accumulate experience and gradually improve your ability. Everyone must learn more skills and methods in daily life.
Recommended reading:
Does Taobao operation and promotion need money? How to advance the operation?
How to learn Taobao operation? Two points that beginners with zero foundation must master.
How long does it take to learn Taobao operation now? More similar articles.