Financial marketing books

Title: Financial Marketing

Author: Xie Baisan

Publishing House: Peking University Publishing House

Release date: 2009- 1 1- 1

ISBN: 978730 1 145203

Format: 16

Pricing: 46.00 yuan

brief Introduction of the content

On the basis of the first edition, this book updates the information, increases the latest progress of the subject, and is equipped with teaching courseware, which is more suitable for classroom teaching and students' self-study. It is suitable for undergraduates and MBA students majoring in finance and economics, finance and management in colleges and universities, and is also suitable for industrial and commercial practitioners to learn and refer to. Press: Higher Education Press

Page number: 369 pages

Date of publication: March 2008

ISBN:978704023 1335

Page number: 16

Series Name: 2 1 Century Curriculum Textbook

brief Introduction of the content

Financial marketing is divided into four parts, chapter * * * 14, which systematically introduces the products, mechanisms and related theories of financial markets at home and abroad. The first part introduces the main types of financial markets, such as money market, capital market and foreign exchange market; The second part introduces the main products of the financial market, such as bonds, stocks, forwards, futures, options and mortgage assets. The third part introduces the main theories of financial market, such as portfolio theory and CAPM theory. The last part summarizes the development of financial market theory.

Brief introduction of the author

Zhang Yichun, born in 1933, is from Lianjiang, Fujian. Honorary doctor, a well-known economic and financial economist in China, a professor and doctoral supervisor of the Finance Department of Xiamen University, director of the Institute of Finance of Xiamen University, academic leader of the national key discipline of finance of Xiamen University, academic advisor of the China Finance Association, and executive director of the China International Finance Association. He has been employed as a visiting professor or part-time professor and special researcher by many universities and research institutions. So far, he has published 38 books and more than 250 papers. He used to be the director of Xiamen Finance and Economics Department and the dean of School of Economics. Since 1992, he has enjoyed the special government allowance issued by the State Council, and won the first prize of National Teaching Achievement of Higher Education of the Ministry of Education twice in 200/kloc-0 and 2006.

catalogue

Chapter I Introduction to Financial Markets

Chapter II Money Market

Chapter III Capital Market

Chapter IV Foreign Exchange Market

Chapter V Bond Value Analysis

Chapter VI Analysis of Common Stock Value

Chapter VII Financial Forward, Futures and Swaps

Chapter VIII Options and Warrants

Chapter IX Mortgaged and Securitized Assets

Chapter X Interest Rate

Chapter 11 Efficiency Market Hypothesis

Chapter 12 Portfolio Theory

Chapter XIII Asset Pricing Theory

Chapter XIV Development of Modern Financial Market Theory Title: Financial Market Science (2 1 Century University Textbook)

ISBN:7030 130 15

Author: Jin Feng

Press: Science Press

Pricing: 30 pounds

Page count: 0

Release date: March 2005-1

Version: 1

Format: 16

Packing: paperback

Introduction: This book fully absorbs the latest achievements in theoretical research and practice of financial markets at home and abroad, and forms a highly operational financial market system. This book combines qualitative analysis and quantitative analysis of financial markets, and the whole system is relatively complete. This book comprehensively and systematically introduces the functions and development trends of financial markets, the basic knowledge and principles of money market, stock market, bond market, investment fund market, foreign exchange market, futures market and gold market, the analysis method of common stock value, the basic theories and methods of financial market risk and supervision, and is widely applicable to various technical analysis methods of financial market analysis. In addition, in view of the development status of China's stock market, this paper makes a case study on online stock pricing and company spin-off.

This book can be used as a teaching material for undergraduates majoring in financial management in colleges and universities, as a reference material for MBA teaching, and as a reference book for financial workers and self-taught students.

Directory:

Chapter I Introduction to Financial Markets

Section 1 Composition of Financial Market

Section 2 Classification of Financial Markets

Section III Functions of Financial Markets

Section IV Formation and Development of Financial Markets

Chapter II Money Market

Section 1 Overview of Money Market

Section 2 Inter-bank Lending Market

Section III treasury bill market

Section 4 Market of Commercial Paper and Bank Acceptance Bill

Section 5 The large negotiable certificate of deposit market and the money market are the same as the fund market.

Section VI Repurchase Market

Chapter III Stock Market

Section 1 Characteristics and Types of Stocks

Section 2 Stock Value and Price

Section 3 Stock Issuance

Section 4 Stock trading

Chapter IV Bond Market

Section 1 Overview of Bond Market

Section 2 Bond Issuance Market

Section 3 Bond Circulation Market

Section IV Government Bond Market

Section 5 Corporate Bonds

Section 6 international bond markets

Section 7 Analysis of Bond Value and Return on Investment

Chapter V Investment Fund Market

Section 1 Overview of Investment Funds

Section II Composition of Investment Fund Market

Section III Operation of Investment Funds

Section IV Distribution of Expenses and Benefits of Investment Funds

Chapter VI Foreign Exchange Market

Section 1 Overview of Foreign Exchange Market

Section 2 Trading Activities in the Foreign Exchange Market

Section 3 Foreign Exchange Risks and Their Management

Section IV Introduction to Major Foreign Exchange Markets in the World

Chapter VII Futures Market

Section 1 Overview of Futures Market

Section 2 Commodity Futures Market

Section III Financial Futures Market

Section IV Financial Options Market

Chapter VIII Gold Market

Section 1 Overview of Gold Market

Section II Gold Trading Market

Section III Major International Gold Markets in the World

Chapter IX Technical Analysis

Section 1 Overview of Technical Analysis

Section 2 Dow Theory

Section 3 K-line theory

The fourth quarter trend line theory

Section 5 Theory of Golden Section Rate

Section 6 Wave Theory

Section 7 Theory of Relationship between Quantity and Price

Section 8 moving average analysis

Section 9 Technical Index Analysis

Chapter X Analysis of Common Stock Value

Section 1 dividend discount model

Section 2 Price-earnings ratio model of common stock value

Chapter II XI Financial Market Risk and Supervision

Section 1 Financial Market Risks

Section 2 Financial Market Supervision

Section III Financial Market Supervision Mode

Section 4 Supervision of Foreign Financial Markets

Section 5 Supervision of Financial Markets in China

Name of main reference: Financial Marketing (First Economic and Trade Association)

Book number: 16480 1 1

Press: Beijing Jingyuan

Pricing: 35.0.

ISBN:75638 1 124

Author: Zhang Wei

Publication date: August 2004-19

Version: 1

Format: 16

Introduction:

Financial Marketing is a relatively independent modern financial practice course based on economics and monetary banking theory. It deeply studies the issuance and circulation of various elements in the financial market, such as bills, stocks and bonds, and the resulting market financial mechanism. It is the necessary financial professional knowledge that all macro and micro economic departments, economic theorists, practical workers and even the public should learn and master under the market economy.

This book covers the basic laws and common sense of financial activities, as well as the basic operational skills of financial market activities, the basic principles, policies and practices of China's financial work and financial market management, and especially introduces the general situation and advanced methods of international financial markets. From the main content, it involves the basic theories of finance, monetary banking, international settlement, securities, finance and other disciplines.

Directory:

1 Introduction

1. 1 The role of financial system in economic operation

1.2 financial assets

1.3 financial market

1.4 financial market participants

1.5 theory and practice of financial supervision

2 Introduction of financial institutions

2. 1 the role of financial institutions

2.2 Why do you need financial institutions?

2.3 What services can financial institutions provide?

2.4 What financial institutions are there in the financial market?

3 Central is very good.

3. 1 Loan Currency Issuance Service

3.2 Monetary loan policy

3.3 Financial Services Function

3.4 China people's assets and liabilities analysis.

Business is good.

4. 1 the role of commercial banks in the financial system

4.2 Characteristics of assets and liabilities of commercial banks

4.3 Off-balance-sheet business

4.4 Asset and liability management conducive to business

5 insurance company

5. 1 Basic characteristics of insurance companies

5.2 Basic economic functions of insurance companies

5.3 Organizational Form and Organization of Insurance Company

5.4 Functions and insurance services of insurance companies

6 securities institutions

6. 1 concept of securities institutions

6.2 Basic functions of securities institutions

6.3 Business nature and financing channels of securities institutions

6.4 Business Operation of Securities Institutions

7 trust institutions

7. 1 Basic economic function of trust

7.2 Basic trust business of trust institutions

7.3 Supervision of Trust Industry

8 Securities investment funds

8. 1 Economic function of securities investment funds

8.2 Basic elements of securities investment funds

8.3 Supervision of Securities Investment Funds

9 interest rates in the financial system

9. 1 The role of interest rate in the economic and financial system

9.2 the determination theory of interest rate

9.3 China interest rate marketization

10 financial system exchange rate

The role of 10. 1 exchange rate and its influencing factors

10.2 exchange rate determination theory

10.3 foreign exchange risk

1 1 financial asset pricing

On the pricing of 1 1. 1 financial assets

1 1.2 stock pricing

1 1.3 bond pricing

1 1.4 pricing of other financial assets

12 market organization and structure

12. 1 Overview of market organization structure

12.2 primary market

12.3 secondary market

13 loan money market

13. 1 loan money market overview

13.2 interbank lending market

13.3 bill market

13.4 short-term bond repurchase market

13.5 foreign exchange market

14 bond market

……

15 stock market

16 derivatives market

Financial risk and its management.

18 risk management of financial institutions

19 government supervision of financial markets

Common words in Chinese and English Author: Zhang Yichun

Page count: 447

Press: Higher Education Press

Binding: paperback

ISBN:9787040 122558

Date of publication: September 2003

Category: Economic Management

List price: ￥38.00

brief Introduction of the content

Financial marketing tries to fully reflect the latest development of international financial markets, comprehensively and systematically introduce the basic knowledge about financial markets, deeply expound the pricing models of various financial instruments, and discuss investment management and financial market supervision from the perspectives of micro-subjects and macro-subjects.

catalogue

Chapter 1 Overview of financial markets

Chapter 2 Modern financial market theory

Chapter III Debt Securities Market

Chapter IV Equity Securities Market

Chapter V Derivative Securities Market

Chapter VI International Financial Markets

Chapter VII Financial Market Supervision

Chapter VIII Financial Globalization and Financial Market Innovation

Reference book number: 27 14472

ISBN:9787500570479[ ten places: 7500570473]

Author/Translator: Wang Guangqian