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Hierarchical structure of bank insurance products
Real financial planning is to achieve the goals of different stages of life through effective management and investment portfolio of personal financial resources. Personal financial management is divided into three levels and nine levels according to the risk, which is called financial management nine segments for short.

The first level of financial management is saving. It is the basis of all financial management means, and it is also the basis of a person's self-reliance. It comes from planning and thrift. A person who can't even save money, unless his income can't reach the minimum social security line, shows that he lacks self-control ability and can't be expected to succeed in financial management.

The second stage of financial management is to buy insurance. At present, the vast majority of insurance products in the life insurance market are basically products with financial management and insurance functions. Therefore, buying insurance is a way of managing money. At the same time, buying insurance is also a reflection of a person's sense of family responsibility. At present, most units in China have purchased basic social labor insurance for their employees.

The third stage of financial management is to buy treasury bonds, money market funds and other capital-guaranteed financial products. At present, some new low-risk financial products have been added to the financial market, such as collective wealth management products and convertible bonds, which can also be classified into this market segment.

The above three paragraphs can be summarized as the primary level of personal finance. Its characteristic is to hand over personal wealth to banks, insurance companies, securities companies and other financial institutions. The purchased wealth management products are popular products with no risk (low risk), low income (fixed income) and high liquidity. Buying these products does not require professional knowledge, and the risk is very small. Of course, the benefits are also small.

The fourth stage of intermediate financial management is to invest in stocks and futures. Since the stock investment entered the life of China people in recent years, it can be basically divided into two stages. The first 10 years can generally be classified as high-yield investment, and the last five years are basically high-risk investment. Futures always have both benefits and risks, constantly testing the experience and luck of investors.

The fifth stage of financial management is to invest in real estate. Real estate investment and stock investment are just the opposite, and most of the experiences brought to our people in recent years are beautiful. It is listed as a higher level than stock and futures investment because of its high starting point of investment amount, low liquidity and relatively high difficulty in participation.

The sixth section of financial management is to invest in art and collectibles. This is an investment with fewer participants. Need more professional knowledge and longer-term accumulation, but also need more abundant financial resources. Its liquidity is low and it is difficult to participate.

The above four to six paragraphs can be summarized as the intermediate level of personal finance. The investment varieties at this level are all high-risk and high-yield varieties. Investing in these varieties requires more professional knowledge, some luck and of course some strength.

The seventh stage of advanced financial management is the property right of investment enterprises. Here, it refers to the enterprise property right investment for the purpose of having enterprise control or participating in enterprise management, rather than the enterprise equity bill stock investment for the purpose of obtaining the price difference.

The eighth stage of financial management is to buy and build brands. Buying a brand must also obtain the control or controlling right of the enterprise, but the difference between it and the general investment enterprise property right is that the goal of its business behavior points to the brand owned by the enterprise, not just short-term profits. This goal determines its long-term behavior and consistency with social needs. To put it simply, eight-stage wealth managers focus on long-term brand building, so it is easier to obtain excess returns higher than the social average.

Section 9 of financial management is about investing in talents. A real boss is a person who is particularly good at discovering and using talents. Smart people often hire people smarter than themselves or work with them, while people who can achieve great things can not only hire people smarter than themselves, but also trust and control them and give them a part of their career. Therefore, the highest realm of financial experts is not the investment object, but the investor. Of course, according to the principle of risk-return correspondence, this kind of investment has the greatest risk and the highest potential return.

These three stages are the advanced level of personal finance. At this level, investment varieties are not simple things, but the combination of things and people; The required knowledge is not only the professional knowledge of a certain subject, but also the composite knowledge system of professional knowledge in a certain field, management and sociology. At this level, the key to the success or failure of financial management lies in grasping social factors, such as industry trends, market changes, changes in people's psychological factors and so on.