Selling refrigerators to the endless snowfields in the Arctic, one house after another built of ice, groups of polar bears crawling alone on the ice bed, and Eskimos standing here for generations, this is the Arctic, the forbidden area of human civilization. It is accompanied by ice and snow all year round. It seems ridiculous if the refrigerator appears here, but there is a clever Yunnan guy who uses reverse thinking to sell the refrigerator to the North Pole on foot and send it to the refrigerator for travel. In 2002, Gao Hongyuan, a young man from Yunnan who graduated from university, came to Beijing to make a living and was hired by a futures company. There, Gao Hongyuan found himself exposed to many professional and rare information, such as the shortage of grain, oil and soybeans during the riots in Indonesia. Those who seized the opportunity immediately realized the myth of getting rich overnight. The vivid examples around him inspired Gao Hongyuan's young and enterprising heart. One day in September 2004, Gao Hongyuan received a British customer. Having been to the North Pole, he said: In the North Pole at MINUS 50 degrees, the Eskimos simply store food by throwing the hunted animals on the ground. When cooking, it is necessary to ignite animal fur and boil water to freeze food, which is not only cumbersome, but also a waste of resources. In fact, there should be a refrigerator there. Gao Hongyuan was shocked by what the British said. "Yes, this is really a good unpopular business." Subsequently, Gao Hongyuan began to consult relevant materials. Gao Hongyuan is a man who dares to explore. He linked a large number of Arctic donkey friends websites on the Internet. In the process of talking with the donkey friends, Gao Hongyuan learned that there is "sea traffic" in the Arctic, that is, as long as any plane reaches the Arctic, the compass will fail, and there is no signal in any communication here, so it is necessary to rent a satellite phone. Two months later, Gao Hongyuan resolutely resigned. Then he hired an English translator and booked two round-trip air tickets to Canada. June 5438+February 65438+February 2004, Gao Hongyuan and translator Xiao Zhang arrived in Vancouver. After getting off the plane, they bought two refrigerators locally, and they decided to give them to the locals in the North Pole. This trip is a tour and a free promotion. 13, they flew to Baima, where there is the Northern Lights of the civilized world. 14, the two officially advanced to the North Pole. Along the way, Gao Hongyuan didn't expect the weather to be so bad. Clouds of snow and sand devastated his cheeks, which made people feel knife-like pain. Cars wrapped in chains are moving slowly in the snow. In the distance is the endless coastline, covered with hard ice, and almost no life can be seen. Gao Hongyuan, who has never been that far, is a little nervous. Three days later, they finally reached the North Pole. Standing at the northernmost part of the earth, Gao Hongyuan and Xiao Zhang greedily admire the masterpieces of nature. Two hours later, with the help of the tour guide, Gao Hongyuan found a polar Eskimo, where life was relatively backward. Through translation, Gao Hongyuan told the other party that he was a travel enthusiast and also liked to do things that rewarded nature. The scenery of the Arctic fascinated him. As a gift for you, I hope to accept the refrigerator. The tall Eskimo smiled and held Gao Hongyuan's hand, and then several people came to the Eskimo's home together. This is a house built of several tons of ice. The furniture in the house is basically an ice bed, and it is only covered with animal fur when sleeping. Gao Hongyuan noticed that there were some small appliances in the house, such as a kettle for boiling water, but that was all. When Gao Hongyuan and Xiao Zhang brought in the refrigerator and showed them how to put drinks, meat and mineral water into the refrigerator at 4 degrees Celsius, the Eskimos were still puzzled. But the next morning, when Gao Hongyuan opened the refrigerator to show that the food had not frozen in the house at MINUS 20 degrees Celsius, the Eskimos were excited. Later, Gao Hongyuan met another Eskimo, and he gave a refrigerator in the same way. During his three days in the Arctic, Gao Hongyuan met eight Eskimos through a tour guide. They live by fishing all the year round and live a simple life. Through chatting, I learned that refrigerators once appeared in their lives, but due to some faults of a few families with refrigerators, this foreign thing finally ran aground. Gao Hongyuan contacted more than 100 Eskimos and made detailed statistics. About 37 families here have refrigerators, but most of them are damaged and can't be used. The rest store food in the original way. "This is a huge blank market!" Gao Hongyuan, who returned to Beijing with a repairman and earned Canadian dollars from the Arctic, thought his arctic blue was very worthwhile. He found that many people's refrigerators are abandoned household appliances because of the inconvenience of transportation and language. In addition, Eskimos hunt a lot, and each family needs at least two refrigerators. If you bring a repairman to transport the refrigerator from China to the North Pole, it will certainly be profitable. Gao Hongyuan was not timid at that time. The next day, he took out his savings and went to a refrigerator factory to order 60 large-capacity refrigerators. A month later, Gao Hongyuan and the repairman appeared again at Baima Airport. With the help of the translator, Gao Hongyuan began to demonstrate the use of refrigerators door to door and repair defective refrigerators. Eskimos are very enthusiastic. Whenever he helps others solve their difficulties, they will pick him up and sing and throw him to another person. An excited woman will buy him a ginger drink. It is said that it can drive away the cold and keep his body temperature. For a whole month, Gao Hongyuan has been soaking in the most remote place in the Arctic, trying to develop dreams that everyone thinks are unrealistic. To his delight, 60 refrigerators were sold out quickly, and all the maintenance parts were used up. This time, Gao Hongyuan no longer said that he was a travel enthusiast and gave away the refrigerator for free. He said that he wanted to help Eskimos improve their quality of life, and this business earned him 30,000 Canadian dollars (6,543.8+0.9 million RMB). On the plane back, Gao Hongyuan instantly came up with the idea of establishing a maintenance company in Baima. Because in this month's investigation, he learned that most Eskimo families with refrigerators have reached the bottom line of 10. Because of propaganda ideas and traffic problems, these people have not replaced new appliances. And those broken refrigerators, no one is responsible for repairing them. Furthermore, the capacity of refrigerators before 10 was generally small, and now it is time to update them. "Baima is the nearest airport to the North Pole, and the traffic and equipment here are relatively perfect. If we try our best to open all Eskimo locations and promote practical household appliances, it will be a big cake. " Later, Gao Hongyuan stayed in Baima for half a month with an interpreter. After many investigations, he selected a wooden house in the northwest of the airport and completed the corresponding procedures. With the maintenance point, the next step is to recruit maintenance workers, import parts and organize the supply of goods. It is said that Gao Hongyuan wants to take his business to the North Pole, and his family and classmates think he is crazy. However, Gao Hongyuan is not timid at all. You know, when he used to do futures, every order that passed through his hands exceeded tens of millions, and now hundreds of thousands of investments are nothing at all. As a result, Gao Hongyuan earned 200,000 yuan during this period, and then invested in 100 refrigerators. According to Gao Hongyuan's idea, every household should be equipped with two refrigerators, one for storing raw meat from hunting and the other for living. This time, Gao Hongyuan used some novel marketing methods. He demonstrated and filmed all dozens of uses of refrigerators with DV, and then brought a lot of sterilized ice cubes from Baima. Because he found that Eskimos wanted to drink iced drinks, he picked up the ice cubes underground and put them in the drinks. In fact, this kind of ice is very unsanitary, because it is likely to contain animal droppings and the like. This time, Gao Hongyuan ingeniously hired a large pickup truck in the local area, which was equipped with a generator and all the refrigerators were opened, containing all kinds of sterilized ice cubes. In addition, Gao Hongyuan also brought traditional spices from China, such as Zanthoxylum bungeanum and capsicum, which are marketing gifts. In March 2005, Gao Hongyuan appeared again in the polar Eskimo concentrated area. He demonstrated to a family that ice cubes can be put into the cold room of the refrigerator, so that the ice cubes can be turned into water, which can be used for cleaning the internal organs of animals, drinking and washing. It can also be put into various drinks to drink the delicious ice. In addition, if you just come back from hunting outside and enter the house at MINUS 10 degrees, your hands and feet are still numb and you can't do housework. At this time, you can put your hand into the freezer of the refrigerator at 5-6 degrees Celsius to play a buffering role. If you bake directly with a warm air blower, it will cause skin cracking and damage. This promotion was perfectly completed on Gao Hongyuan's rich CDs and thoughtful service. In order to celebrate his victory, Gao Hongyuan also demonstrated the practice of pepper salmon on the spot. When polar Eskimos taste this unique fish, they show great interest. While the iron was hot, Gao Hongyuan gave all the China spices he brought to the Eskimos. When he left, Gao Hongyuan told the other party that he had opened a company in Baima, which was responsible for repairing refrigerators. If there is something wrong with the household appliances, you can call this number directly. Happy Ice Hotel, a new starting point of career, in fact, Eskimos began to use refrigerators as early as 8 years ago, but due to its remote location, the popularity of refrigerators in polar Eskimos is very low. As for other common household appliances, it seems that Arctic people don't use them much. For example, because of the bad weather here, there may often be no signal on TV. Therefore, Gao Hongyuan seized this market opportunity, bravely attacked and earned the first bucket of gold. "There are still about 30,000 Eskimos living in the Aleutian Islands." This information makes Gao Made Hongyuan see the potential big market again. The Aleutian Islands belong to the United States and are located in the northern Pacific Ocean. It consists of more than 70 small islands covered with snow all the year round, with an area of 1.8 million square kilometers. The roads here are winding, and it is difficult to transport goods, but at the same time it also hides huge business opportunities. "Go to the most remote places and do things that no one has ever tried." This belief supports the brave Gao Hongyuan. From early 2005 to early 2007, Gao Hongyuan's refrigerators were exported to 14000 Eskimo families, and his trip also covered every corner of the Aleutian Islands. The unpopular business in the Arctic turned Gao Hongyuan from a working girl into a small boss with millions of assets. There are three maintenance companies in Baima alone. After 2005, the Arctic has also become a tourist destination for some adventurers due to publicity and perfect roads. Gao Hongyuan, with a keen eye, once again seized this opportunity. He provides refrigerators, freezers and other electrical appliances to the owners of hotels that open ice all the year round. This seemingly anyone can do business, so many bosses hit a wall again and again. It turned out that a boss wanted to purchase goods nearby, but after delivery, he found that the refrigerator could not be used normally because of the bad climate and unstable voltage there. However, since Gao Hongyuan recommended himself to take over the business, this has not happened to any refrigerator. The bosses were surprised, but Gao Hongyuan kept a secret. In fact, Gao Hongyuan, who knows a little about electrical appliances, has also made great efforts in the refrigerator. Each refrigerator has a built-in temperature control and voltage stabilizing switch. Regulator was eliminated in China in 1980s, and there are few manufacturers still producing it, but this kind of product has been sold out abroad for a long time. Moreover, there are great dangers on the way to the North Pole, and there may be unexpected accidents, and many businesses are unwilling to pay. Gao Hongyuan, who is clever and tenacious, created his own wealth with his carefulness, willingness to endure hardships and fearless courage. In May 2007, Gao Hongyuan opened an ice hotel in the Arctic. The purpose of his doing this is clear. On the one hand, he can always grasp the needs of Eskimos, on the other hand, he is close to Baima Company, which is convenient for business dealings. It seems that Gao Hongyuan is ready to take root in the North Pole. Perhaps it is the pollution-free environment here and the duty of Eskimos that makes him feel deeply. Now Gao Hongyuan often drives his SUV through the snow in the Arctic, sometimes drinks with Eskimos, and more often Gao Hongyuan goes to Bear Glacier with locals. This is a very famous place, famous for catching salmon with brown bears, surrounded by canyons, snow-capped mountains and hot springs, with beautiful scenery. "The hot springs in the Arctic have a special taste. People drink red wine and beat it. Finally, they have to pour a basin of ice water from head to foot. There is an indescribable joy in their hearts. Come and visit the Arctic. This is really a special and beautiful place. " In June 2007, Gao Hongyuan invited colleagues who used to work in futures companies to visit the Arctic. When everyone saw his thriving career, they all showed envious eyes. "With reverse thinking, seeing the truth in details, going to the most remote places and doing things that no one has ever tried, maybe you will succeed in one fell swoop." This is what 27-year-old Gao Hongyuan wants to tell his colleagues most. Source: Love, marriage, family and youth