Category: theoretical articles
Author: Liu Danyue, general manager of Taiyang Futures.
Publisher: Futures Daily
Publication date: April 2005-13
Number of visits: 48 1
If the theme of the futures industry in 2003 is recovery and development, and the theme of 2004 is rapid development, then the theme of 2005 is to regulate the development of the futures industry and futures companies. It can be said that in recent years, the development of the whole national economy has promoted the development of the futures market, but the development of futures companies in the whole industry is not outstanding, and it is urgent to cultivate the core competitiveness of futures companies.
What is the core competitiveness of an enterprise and what is the core competitiveness of a futures company? This is an issue that people in the futures industry are actively exploring. The author believes that core competitiveness is the ability of enterprises to integrate various resources, among which innovation is the fundamental guarantee of core competitiveness. Innovation is mainly manifested in three aspects: technological innovation, management innovation and system innovation. Technological innovation is the way to enhance the core competitiveness of enterprises, management innovation is an important means to enhance the core competitiveness of enterprises, and system innovation is an important guarantee for the core competitiveness of enterprises. Among them, institutional innovation is the most critical and important.
Below, the author takes Taiyang Futures as an example to discuss relevant aspects.
-make full use of existing resources. The business development of futures companies is subject to the existing laws and regulations, and there are many constraints in business varieties, business scope and business methods. Taiyang Futures has been actively exploring new development models of futures companies. In the past two years, Taiyang actively explored the futures-securities cooperation mode with the Hunan Business Department of Taiyang Securities as the platform, and initially established the business systems of "futures-securities cooperation" and "futures-cash cooperation", which enabled the company to directly participate in the development of institutional customers while developing the futures-securities cooperation market and steadily promoting the development of the traditional market, and opened up a new world among institutional investment groups in the feed industry and cotton and linen industry.
-actively explore innovation in business methods. If "futures cooperation" is an exploration and innovation in operating system, then the most effective thing Taiyang Futures did in 2004 was the innovation in operating mode. With the active participation and cooperation of the R&D department, the company started with the investigation of various related industries and related companies, vigorously developed institutional customers and industry customers, and improved their enthusiasm for hedging and avoiding risks by using the futures market. In practice, we abandoned the original mode of "single-handed combat" and adopted "team combat", so that every customer can feel the all-round support of the company team while enjoying the service. It is precisely because of this mode of operation that Taiyang initially formed a cash cooperation platform with institutional customers as the main service target and hedging as the main business model in 2004. According to this guiding ideology, the company has made a qualitative breakthrough in the development and service of institutional customers, and the number of institutions hedging through the company has increased significantly. At the same time, the company's service direction and service mode have also undergone fundamental changes with the changes in customer demand, which is closer to varieties, industries and spot enterprises with futures investment needs.
-Strengthening management system innovation. Taiyang Futures actively explores institutional innovation in its operation, and its innovation in management has not been relaxed. In 2004, the company comprehensively sorted out various internal management systems, readjusted the institutional framework, supplemented and improved a large number of internal management regulations, and gradually implemented them in batches, so that employees' professional behaviors were disciplined and a scientific, comprehensive and operable management system was initially established. According to the principle of "three decisions", the company revised the responsibilities of each department and the post responsibilities of each post, compiled a more detailed job flow chart, and compiled a job description of the company with reference to the plan of Tsinghua Salary Assessment Team, and appointed posts and personnel accordingly, eliminating the phenomenon of bloated organization.
-Innovative marketing model. Taiyang Futures has changed the traditional marketing mode of securities firms in the past, and set up a professional marketing team, which makes the company's external expansion form a joint force, greatly strengthens the company's business strength, and ensures the company's combat effectiveness in market development; Strengthening risk prevention measures and implementing whole-process risk management have continuously strengthened the company's risk control and internal control mechanism, which has withstood the test in actual combat and ensured the smooth operation of the company's management.