The ultimate goal of entrepreneurs to obtain entrepreneurial resources is to organize these resources to pursue and realize entrepreneurial opportunities, improve entrepreneurial performance and achieve entrepreneurial success. Whether it is factor resources or environmental resources, whether they directly participate in the production of enterprises or not, their existence will have a positive impact on entrepreneurial performance.
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Enterprise resources determine the importance of entrepreneur resources;
If enterprises are not clear about their own resources, they cannot understand each other. If your own resources and competitors' resources are clear and you can accurately judge all kinds of situations, then you are untenable.
To do a good job in strategic management of enterprises, we must make clear the resources of enterprises, understand their own advantages and disadvantages, strive to raise superior resources and push enterprises to higher goals.
Enterprise resources generally include three categories: enterprise tangible assets, enterprise intangible assets and enterprise human resources and organizational capacity.
Tangible assets refer to assets that can be reflected on a company's balance sheet, such as real estate, production equipment and raw materials. Intangible assets include the company's reputation, brand, culture, technical knowledge, patents, trademarks and other accumulated knowledge and experience.
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