The continuous increase in tire prices is caused by the skyrocketing raw materials for tire manufacturing such as rubber and carbon black.
1, rubber prices soared by 73%.
It is understood that rubber futures have skyrocketed from 9 1 15 this year, and the highest price has reached 16350 yuan per ton. Although it fell back later, it was still at a high level of 15775 yuan per ton, with an increase of 73%!
2. The price of carbon black will rise to 202 1 year.
Recently, several leading carbon black enterprises will raise the price of carbon black substantially next month or collectively. It is estimated that the increase will be about 1 1,000 yuan/ton, and the increase will be about 2,000 yuan/ton in the first quarter of next year. Price adjustment enterprises may include Black Cat Carbon Black, Longxing Chemical, Jinneng Technology, Yongdong Chemical, Anlun Chemical and Bao Hua Carbon Black.
It is understood that due to the impact of environmental protection in autumn and winter, the operating rate of carbon black enterprises has declined, and the supply is further tight. Recently, the price of carbon black raw materials is also rising, which will further push up the price of carbon black.
1, rising and falling, suspected of price speculation.
Since August, major tire companies have issued price increase notices, and some tire companies even issue price increase notices once a month.
According to statistics, if the forecast increase of tire enterprises in recent months is accumulated, it is estimated that the increase will be 20%.
However, the real information from the market is that after this fierce operation, the real increase of tire enterprises is only about 3%. Some dealers digested it internally and did not pass it on to the tire shop.
Some tire enterprises issued price increase notices in May 438+10, but the results were not implemented. June 5438+065438+ 10, the date was changed and then sent. Some tire companies even issue price increase notices while lowering prices for promotion. ......
The water in the city is too deep, so I'm going back to the countryside.
2. Weak market sales lead to tire companies without martial arts.
The reason why tire companies are so mad is that some professionals say that the current terminal sales market is weak and the opinions of the production department and the sales department are not unified.
Due to the rising price of raw materials, the cost of tires has increased, and the production department has raised the price of tires.
However, the sales department said that at present, in this market, price reduction is not easy to sell, and price increase is even harder to sell. How do you want me to complete this year's sales performance? ! The price increase is simply impossible to implement.
Moreover, many tire bosses have a shadow in their hearts because of the price increase of 20 17, and it is not good to use the price increase to fool tire bosses into hoarding goods.
Therefore, there is an embarrassing situation now. The price increase notices of tire manufacturers are wave after wave, but when it comes to the market, there are not many real price increases.
The market is like this, tire factories and dealer stores are not easy!
It stands to reason that the price increase of tires should be beneficial to tire dealers. On the one hand, the price increase of tires makes the tires stored by tire dealers more valuable; On the other hand, the expected price increase is also beneficial for dealers to distribute goods to terminal channels.
But this year's tire price increase is an exception. At present, the demand for tires is very weak, and many dealers have absorbed the increment internally in order to expand sales. Even so, the sales in the tire market are still weak, and tire dealers can easily smash the goods into their own hands.
On the other hand, how long can this wave of tire price increases last this year? The price increase of 20 16 tires was also due to the skyrocketing raw materials, which also began to rise in September. As a result, the rubber price plummeted by nearly half in March and April of 20 17, and the tire price also turned from rising to falling.
Can this wave of tire price increase last until March 20021year? I see: hang up!
Therefore, before the price increase of tires in June 5438+ 10 this year, you hoarded goods, which can be said to be a success. If you stock up again in June+February, 5438, it may be at the top of the mountain.
Therefore, Chopin suggested that tire dealers digest the inventory as soon as possible; Don't hoard goods, take as many tires as you sell every month, and continue to maintain the state of fast-forward and fast-out.
The current situation of overcapacity in the tire industry has not been effectively improved. With the application of new technology, the efficiency of tire factory will be higher and higher, the cost will continue to decline, and rubber tariff is expected to be cancelled. The overall downward trend of tire prices in the future is difficult to change.
At present, the speculation of tire raw materials and tire price increase is very suspicious, and the market has risen and fallen. The more you speculate, the more you will fall in the future. Please ask the dealer to stock up reasonably and behave yourself!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.