First, make a soft marketing plan in advance. Soft marketing is the concrete embodiment of soft culture of advertising target, and advertising is the product of advertising brand target and sales target. The ultimate goal is to establish an image and gain profits. Therefore, soft marketing should also follow the operating rules of planning, organization, implementation and revision. Understand who our users are, what our goal is, the time and quantity of articles, the expected reading and browsing volume, the user's evaluation of soft articles and so on. Second, draw up a "beautiful" title for the soft text. For the promotion of the whole soft article, the title is just like "face", and whether it can attract readers' attention depends on it. Of course, it is not enough to attract people's attention, and the title should also make readers tempted and have the desire to "let me see". Title classification: 1, inducements, such as: The annual income of small webmasters 1 10,000 is not a dream-my struggle (title of XX website training soft text), Leave your 10 yuan, and also leave your hemorrhoids (title of medical soft text), and register as a member of XX website, that is, send/. The title of the novel is as follows: Apple AIR is the thinnest notebook computer in the world (Apple's soft title). Finally, multi-function cars begin to interpret luxury with safety (Toulon's soft title). Emotional headlines such as: "I broke up with my girlfriend for this website (soft title of XX website), waiting at 19, a gift that made her cry (soft title of XX gift) 4. Touching titles such as: a Xiangfan man and his dream of decorating the century Huafeng brand (soft title of XX decoration company) My meeting with a beautiful woman picking tea (soft title of XX tea) 5.