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You may think you have an internet account, so what on-site sales department do you want to grab the market? You can't beat it online. In fact, everyone only knows one thing and doesn't know the other. No matter where you open an account, the shareholder code card of your securities account must be downloaded to a trading seat, and any subsequent business operations will be operated by the business department that owns the seat. For the most basic authority to open GEM, for example, if you open an online account in a small third-tier city in Henan, the commission is also very low, 22.5, but you may not know that the seat number of the account you opened belongs to a brokerage business department in Shanghai. In other words, if you want to open the GEM authority, you must report to the exchange from the counter of this Shanghai business department. You can imagine how devastated you will be when you handle this matter. If this brokerage company has a business hall in your city, it may be ok. If not, why not fly to Shanghai to do it? This is just the simplest problem you will face in the future. As for other issues, such as the renewal of your ID card when it expires, it is non-negotiable, tossing you around, not to mention the time when you want to do margin financing and securities lending in the future.

A big difference between a brokerage firm and a bank is that many businesses of a brokerage firm are handled through an agent exchange or the China Depository and Clearing Corporation, and it is only an intermediary. We call it brokerage business. At this level, there is no physical business unit. How to be a good agent? Moreover, even if you open an account in the on-site sales department, you can open an account online, and you don't have to go to the counter of the sales department to open an account. You can open it anywhere with your mobile phone, just hang it in this business department. Therefore, in the face of customer development, the on-site sales department has a natural advantage that pure network marketing can't replace at all, which is one of them.

Secondly, the business scope of the large brokerage business department now basically covers all the business expansion qualifications in the securities market (clearly stated in our business license), investment banking business, asset management business and channel business, including the asset securitization business involved in the new government work report. These businesses are large institutional customers, and even individual customers may be listed companies of different sizes, and their investment and financing needs are personalized. Such customers will be personalized if they don't have a sales department. Are they all flying to the brokerage headquarters to negotiate? The more realistic question is, where do these customers come from without the sales department? You expect the company secretary to search for us on Baidu?

Take the new regulations of the fund industry association on the management of private equity funds in February as an example. Many small private placements are facing the demand for shell protection. This business belongs to custody business. There are so many private placements in the country that it is impossible for the company trusteeship department to develop customers in every city. They have to do the specific work of filing later, so the task of developing and serving customers can only be placed in the sales department.

Finally, personnel management. Setting up the business department can also better manage the exhibition personnel, and the business department and the backstage personnel of the business department are managed separately. Different departments of brokerage headquarters have business firewall restrictions, and so does the sales department. The job requirements and business authority of different departments are different. The sales department is more business development and customer service personnel, and the management of these personnel is very important. After all, the risks in the securities market are everywhere, not to mention the geographical restrictions on the exhibition industry of securities practitioners in China. With so many people scattered all over the country, which company headquarters in one or two cities can manage it well?

Therefore, the brokerage business department is a display platform integrating market expansion and customer service, not a simple physical retail forum.

Specific to the daily work, to be honest, the business department belongs to the grassroots, and there are many miscellaneous jobs. I belong to a management post, and my main job is personnel management. The main task of the sales department is generally the traditional brokerage business, that is, developing customers, introducing assets and selling fund wealth management products. The main content of my management work is to supervise the business development personnel to complete these tasks. Besides, I want to expand my business myself. These businesses are not only traditional brokerage businesses, but also include investment banking new third board, various channel businesses, equity pledge, custody and so on. Anyway, it is the business that the company wants to do, and we all have the obligation to develop and contract. Of course, there is a lot of desk work required by the company. Therefore, it will be quite pleasant to have time to have a good look at the market and exchange market information. You know, my home (definitely not!