Everyone is very familiar with the name Xiao Bai. From the beginning, domestic TV dramas and movies were strongly inserted, and later a row of rivers were placed on the tables of small restaurants all over the street. This wave of operation really left a very deep impression on everyone. No matter whether the wine is good or not, the psychological hint to the audience friends is still very strong.
My friends and I don't drink much, so we all want to try. When we are happy, we drink Jiang to celebrate, and when we are sad, we drink Jiang to relax. Don't say that there is such a feeling that the scenes in the TV series suddenly appear in our minds, and our own situation and the plot of the protagonist merge with each other.
Recently, Jiang has once again become a hot spot because of the trademark issue, and Jiang has been dealing with this matter. In fact, the trademark problem has been going on for more than two years, and the previous news is good.
The public didn't pay much attention, but now it is reported that the registered trademarkNo. 10325554 of Ginger Company is invalid, which has aroused public concern, but this matter is not so serious, and all products of Ginger are on sale normally. In other words, the invalid trademark is only one of many registered trademarks of Jiang, and it does not affect the use and sales of the product.
brand introduction
Jiang is a brand of kaoliang spirit brewed by natural fermentation and distillation in a winery under Liquor Co., Ltd.? Jiang devoted himself to the old taste of Chongqing traditional sorghum wine.
Take "I am Jiang, my life is simple" as the brand concept, adhere to the anti-luxury product concept of "simple packaging, refined wine", adhere to the brand spirit of "simplicity, purity and uniqueness", constantly create the brand IP of "I am Jiang" to interact with users, and constantly promote the fashion and internationalization of China traditional wine industry and wine brands.
Simplicity and purity are not only the taste characteristics of ginger, but also its attitude towards life. Jiang advocated young people to face their emotions, not to escape, not to be afraid, and to be themselves.
The brand concept of "I am Jiang, my life is very simple" has been continued, and it has penetrated into all aspects of modern youth life in 2 1 century, giving birth to cultural activities such as "Seeing Meng World Youth Art Exhibition" and "I am Jiang".
With the fermentation of time, Jiang's "simple and pure" brand image has evolved into a cultural IP with self-communication ability. More and more people are willing to express themselves through "Jiang". For this complicated world, maybe everyone is Jiang.