In recent years, many "micro-wealth management" products named "microtransactions", "microdisk" and "binary options" have been widely spread in the circle of WeChat friends, weaving a foggy wealth-making legend; Even walked into the university campus job fair, staged a nihilistic miracle of high salary.
The earliest microtransactions platform was under the guise of futures and spot trading of gold, silver, copper, nonferrous metals and crude oil. Now it keeps pace with the times, and the theme has begun to enter the collections of artworks and stamps in the cultural industry, but it has never changed, and its "fudge" investment routine remains the same.
There is a sweet-looking girl on WeChat who actively adds me as a friend? The bottle I threw was caught by a beautiful young woman? I just got to know a fair-skinned beauty through WeChat. Did you have a good chat? Is this fate or my unparalleled charm? Don't think too much. Nothing will happen in the sky. Ugly people don't have an affair You may have met a microtransactions marketer.
1, the glamorous beauty near WeChat is the job number of the stingy man.
Earlier, a media reporter applied to join microtransactions Trading Company as undercover material, which exposed the true identity of WeChat's "beauty nearby".
According to reports, in more than 30 salesman stations of his undercover company, all beggars hold one or three micro-signals of female identity, which are called "work number" or "trumpet".
The micro-signals of these salesmen are all purchased at a certain treasure through the company, and a micro-signal only needs 3 to reach 5 yuan. After the salesman takes up the post, the company will distribute the micro-signal to the newcomers, together with the "WeChat Marketing Precautions". "Precautions" details how to avoid being blocked and how to use words such as "transfer" to evade WeChat risk warning in disguise.
The finale is still a "micro-signal packaging thing." The company will provide the ID of online celebrity Jr, who has thousands of fans in Weibo. Every day, salesmen go to these online celebrity photo albums to select photos, and after simple processing such as screenshot and watermark removal, they send them to the corresponding "work number" photo albums. Wechat settings will also be deliberately set to let non-friends view ten photos, most of which are "fragrant", while most people only look at "beautiful women" when looking at photos, and will not pay attention to details such as pixel differences of photos after screenshots are watermarked.
According to reports, the advantage of girls is "easy to talk to customers". In order not to be "stupid", some salesmen will also prepare a girl's name and even rich life experiences to deal with the questions that customers may ask at any time.
In addition, some microtransactions platforms will send soft articles on WeChat official accounts and major financial forums to attract customers, and even package microtransactions as a profitable WeChat mobile game.
Chatting with beautiful women nearby is a common occurrence.
After the pre-packaging, the "work number" began to work, ready to add friends. Every company has a business goal, requiring each marketer to add friends every day, ranging from tens to hundreds.
After selecting the geographical location through the software, the salesman turned on the functions of "people nearby", "shake" and "drift bottle" and began to add WeChat friends to discover and cultivate potential customers.
After the application for adding friends is approved, the marketer will make a simple label to judge the basic economic situation of the other party through simple greetings and questions such as "Where are you from". What do you do? You are so idle, play WeChat at work. " Those judged to have no economic strength will be deleted directly, and those with certain economic strength will be identified as "customers". After talking about other topics, they will gradually lead to investment topics.
These chats are all guided by the company's "marketing words": "You can talk about life with customers first, lead to the topic of investment, and then deliberately keep silent for a long time. When your customers are curious about why you went, you can send them a profit chart and tell them that you just went to microtransactions and made a small profit to test their reaction. If customers show interest, they can further guide customers to open accounts on the platform, or pull customers into the group (called the red envelope group, which is actually a marketing group) to guide them together, and finally achieve the purpose of customer deposit. "
In the above conversation, this one looks angry and ashamed, very funny! )
3. The "microtransactions" salesman turned into a "network customer service specialist" and went to the campus for recruitment.
With microtransactions trading companies blossoming everywhere, poaching for each other, and the withdrawal of some conscientious salesmen, microtransactions industries are also facing a huge talent gap. Such companies have also begun to focus on college graduates who have just entered the society, and even some trading companies have entered the campus job fair under the banner of "e-commerce", "financial management" and "information consultation". After careful combing, we can find that the recruitment routines of these "microtransactions" companies are exactly the same.
In the recruitment position, the position of marketing salesman will be beautified as "online customer service", "online sales representative" and "WeChat promotion". The job description is nothing more than "skillfully using social software such as WeChat and QQ, and maintaining good relations with customers through social software".
In terms of treatment, they have mastered the psychology of current college students. With a series of online jokes such as "Don't talk to me about my ideal at work, my ideal is not to work", these microtransactions trading companies have also played a myth card of high salary when recruiting. "When I just graduated and entered the business, my salary in the first month was only more than 3,000 yuan, but with the training of caring supervisors and teachers, my performance in the second month advanced by leaps and bounds, with a commission of tens of thousands.
As for being asked what the company's products are, he pretended to be mysterious. "You can go to our company to experience it for yourself. Our company is very humanized, with various benefits and full of joy in work. " At a job fair that I personally experienced, a staff member who claimed to have worked as a counselor in a university and later resigned as a marketing staff in microtransactions claimed that his monthly income had exceeded 100,000 yuan after three months of training.
According to an insider who quit the industry reported by the media before, "the so-called pre-training is equivalent to brainwashing MLM organizations and instilling the concept of making money every day. Most of the friends we add through various means every day are very obscene and abnormal middle-aged uncles or young diaosi. They will send some pornographic phone calls and other unsightly and indescribable pictures and text messages, especially girls, which will definitely be unbearable or even bad. "