Compared with other official competitions, such as the Olympic Games, municipal and district competitions, the gold content of the Chinese character contest is relatively weak.

The competition mainly has the following characteristics:

1. The competition is organized by a magazine and belongs to a relatively informal competition.

2. The content of this competition is relatively simple, mainly to examine the reading, writing and understanding of Chinese characters, without involving the knowledge of other disciplines.

3. The form of the competition is not rigorous enough, which may not fully reflect the true level of the contestants.

However, although the gold content of Chinese character expert competition is weak compared with other official competitions, participating in this competition can encourage and promote students' learning and understanding of Chinese characters and improve their Chinese literacy and comprehensive quality. At the same time, the competition can also provide students with opportunities to show their achievements in learning Chinese characters and exercise their skills and psychological quality.

To sum up, although the gold content of the Chinese character expert competition is relatively low, it still has certain value and significance.