KFC, referred to as KFC for short, is one of the multinational chain restaurants in the United States, and the second largest fast food and the largest fried chicken chain enterprise in the world. Founded by the founder Harland Sanders on 1952, it mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, 1: 1 rice, egg tarts and soda.

It has been 30 years since KFC came to China. KFC's 30-year stay in China is a 30-year "based on China and integrated into life". Over the past 30 years, KFC has been trying to explore and give back to the intimate service of consumers in China. Today, China KFC has opened more than 5,300 chain restaurants in more than 1000 towns, covering all provinces, municipalities and autonomous regions in Chinese mainland.

Franchise:

Franchising is an effective way for KFC to expand its business around the world. Franchising began in China at 1993. After a period of silence, since 2000, KFC's franchise in China has only adopted a form of "not starting from scratch". Franchising is the successful representative strategy of KFC's first brand strategy, which has "China characteristics".