2065438+Before the completion of Tesla Giga in Shanghai in August 2009, the standard endurance Model 3 was introduced to China for sale as an imported model. At that time, the price of Model 3 was 363,900 yuan; Two years later, as long as consumers spend 249,900 yuan, they can mention Model 3 and become distinguished Tesla owners.
Don't want to buy futures: more than 60 thousand FSD is futures, and the actual experience is no different from more than 30 thousand enhanced assisted driving. EAP has been priced, and 32,000 of the 64,000 FSD functions are in the foreseeable future. Of course, consumers are not willing to pay this money. Moreover, the implementation time of FSD will probably exceed the service life of the car. From this perspective, FSD is really an IQ tax.
The advantages are not obvious: Compared with the currently installed high-speed navigation functions (NOA, NOP, NGP), at least Tesla NOA has no advantages compared with competing products. In the initial impression, Tesla's autonomous driving is far ahead and is an important part of the Tesla brand. As a result, consumers' expectations for the function of FSD in the future are further reduced, and the price reduction expectations are further increased, so they don't want to buy it.
High risk, unreliable: NOA, the most important function of FSD, as a brand with OTA as its selling point, Tesla's network security has always been the touchstone of hackers all over the world. Hackers invade Tesla's network, so as to achieve the purpose of controlling the vehicle, and even implant antagonistic examples to disrupt the deep learning engine, resulting in misoperation of the vehicle.
We are all waiting to see: most consumers in China use cars or commute in cities, so the actual performance of FSD may not be able to fully cope with the complex traffic environment in China. For consumers in China, FSD is not the most important choice.