Market refers to all realistic potential customers who have specific needs or desires and are willing and able to meet these needs and desires through exchange. For consumers, the market is a place to buy goods. For scholars, the market is the object of study. For operators, the market is customers, losing customers means losing the market, and winning customers means winning the market.

Marketing refers to a social process in which individuals or organizations obtain what they need and want by creating and exchanging products and values with others or organizations. Marketing is an applied science based on economics, behavior and modern management theory, with comprehensive and marginal characteristics. Its research object is the marketing relationship, marketing law and marketing strategy centered on consumer demand.

The market originated from the ancient name of the place where people trade at a fixed time or place, which refers to the place where buyers and sellers trade. Up to now, market has two meanings, one is trading place, such as traditional market, stock market and futures market, and the other is the general name of trading behavior. That is, the word market not only refers to trading places, but also includes all trading activities. ?

Marketing is the core competitiveness and function of an enterprise. Because customers determine the meaning of enterprise existence. When marketing conveys customer value and meets customer needs, enterprises can attract, retain and develop customers. The role of marketing includes identifying opportunities, understanding customer needs, understanding competition, developing attractive products and services, and communicating with potential customers.