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Please introduce a few classic books on marketing, business management, and Chinese economic law (note: I am talking about classics), preferably electronic versions.

OK, I am a management consultant myself. I will give you some of the most classic books that you must read:

"The Legend of McKinsey"

Wang Mingfu: " "On Capital Management"

Wang Mingfu: "Blue Chip"

Stephen P. Robbins: "Management", Renmin University of China Press, 1997

Samuelson: "Economics", Huaxia Publishing House, 1999

James R. McGuigan et al. "Managerial Economics"

History of Management Thought

Mark Grinblatt, Sheridan Titman, "Financial Markets and Corporate Strategy" (Second Edition), Tsinghua University Press, 2002

Chandler: "Strategy and Organization"

Zhang Weiying "The Entrepreneur-Contract Theory of Enterprises", Joint Publishing Shanghai Branch, Shanghai People's Publishing House, 1995

Thomson Sticklund, "Strategic Management", Peking University Press

Collis, "Corporate Strategy - Enterprise Resources and Scope", Dongbei University of Finance and Economics Press, 2000.

Drucker: "Management: Responsibility, Tasks, Practice"

Mintzberg et al.: "Strategic Process"

"Profit Model" Yardley Ann.J. Slevowski, CITIC Publishing House;

"Discovering Profit Zones" Adrian J. Slevowski, CITIC Publishing House;

" Marketing Management" Philip Kotler

"In-depth Marketing Perspectives", "Precision Marketing" and other series of books published by Hejun Consulting, Cheng Shaoshan, etc.

"Cost and Benefit" Robert Card Pullan, Robin Cooper

Dennis Carlton, Jeffrey Perov, "Modern Industrial Organization" (Volume 1 and 2), Shanghai Joint Publishing House, Shanghai People's Publishing House

< p>"Organizational Behavior"

"Leadership and Corporate Culture"

"Industrial History" graduate textbooks or monographs

Stephen A. Ross and others "Corporate Finance 》, Machinery Industry Press, 2000.

Bradford Connell, "Corporate Value Assessment - A Tool for Effective Assessment and Decision-making", Huaxia Publishing House, 2001

Max Weber, "Protestant Ethics and Capitalism" Spirit"

Buffett "Buffett's Letter to Shareholders"

George P. Baker, George David Smith "New Financial Capitalists—KKR and Corporate Value Creation", Shanghai University of Finance and Economics Press , 2000

Wang Mingfu "Investment Banking M&A Business"

J. Weston "Mergers, Reorganizations and Corporate Control", Economic Science Press, 1998

"Company Law" undergraduate or graduate textbook

"Principles of Civil Law" undergraduate or graduate textbook

"History of Chinese Philosophy" undergraduate or graduate textbook (it is recommended to read Feng Youlan's "History of Chinese Philosophy")

"History of Western Philosophy" undergraduate or graduate textbook (it is recommended to read Russell's "History of Western Philosophy")

"History of Chinese Literature" undergraduate or graduate textbook

Zhu Guangqian , Zong Baihua's aesthetic works

Goldman Sachs Culture

Morgan Letters

Boroughs, Collins: "Built to Last"

Nan Huaijin: "The Analects of Confucius", "Laozi He Shuo", etc.

Recommended reading models, tools and methods

1. "Strategic Consulting", Fang Shaohua, editor, Electronic Industry Publishing Society

2. "Marketing Consulting", Fang Shaohua, editor, Electronic Industry Press

3. "Business Process Consulting", Fang Shaohua, editor, Electronic Industry Press

4. "McKinsey's Working Methods of Excellence" by Eklasseur

In addition to professional books on management consulting skills, to improve employees' own knowledge, books on basic knowledge should first be included. It should include basic economics, industrial economics, finance, accounting, finance, management, managerial economics, etc. This part of the study should identify some classic teaching materials.

In terms of economics, Samuelson's "Economics" recommended here can be used as the first choice. In addition, Mankiw's "Principles of Economics" and Stiglitz's "Economics" can also be used. As the selected books, all three are basic economics textbooks. Mankiw’s Principles of Economics is the easiest to understand, Stiglitz’s Economics is characterized by its emphasis on information economics and other contents, while Samuel Sen's book has a more comprehensive analysis and is more in-depth than the other two books. If you don't have the energy, you can choose one of the three to read. If you have the energy, you can refer to each other.

At the same time, in terms of economics, I personally think that currency and banking textbooks should be added, so that the economics aspect is relatively comprehensive. I personally recommend Mishkin's "Money and Finance".

In terms of industrial organization economics, the "Modern Industrial Organization" recommended here is already a relatively classic work, but I personally think that Zhang Weiying's "Entrepreneur-Contract Theory of Enterprises" can be removed.

In terms of managerial economics, the "Managerial Economics" recommended here is a good book.

In terms of the basics of management, Robbins' "Management" is a classic textbook, and Koontz's "Management" can also be used as a reference.

In terms of corporate finance (finance), the more classic ones are Ross's "Corporate Finance" or Meyers' "Principles of Corporate Finance" mentioned here.

In terms of finance, the "Financial Markets and Corporate Strategy" recommended here contains more comprehensive content. You can also use Bodie's "Finance" plus John Hull's "Introduction to Futures and Options" as an example. replace.

For accounting, you can choose a domestic textbook. I can’t think of a very classic book in this part.

In addition, in terms of management, two books have been recommended here on strategic management. I personally think that David's "Strategic Management" can also be considered, as its theoretical explanation is relatively clear.

In terms of marketing management, it is Kotler's "Marketing Management".

For human resource management, I have read Dessler's "Human Resource Management".

For organizational behavior, consider Robbins' "Organizational Behavior".

Three classic works

1. Economics

Adam Smith, "The Wealth of Nations"

Marshall, "Principles of Economics"< /p>

Keynes, "The General Theory"

Zhang Wuchang, "Economic Interpretation" (Chinese works, not English essays)

2. Management

Drucker, "The Practice of Management"

Michael Porter's "Competitive Strategy" (Michael's three books, personally think this one is the most classic, the basic ideas have been reflected , it is recommended to read this book)

Jet Law, "Positioning" (Although it was originally used as an advertising communication theory, it has a great influence on management, and I personally think it is worth reading)

Michael. Porter, "What is Strategy" (his article in the Harvard Business Review explains his strategy theory in depth and is well worth reading)

Chandler, "Strategy and Structure" ( Due to time and working abroad, I have never read this book, but judging from the introduction and table of contents, it is worth reading)

Mintzberg's "The Nature of a Manager's Work"

< p> "Master Figures" edited by Mr. Wang Mingfu, I have read part of it. It is a good case collection, and it is a relatively practical and in-depth book among domestic books.

Buffett's "Buffett's Letter to Shareholders". Although Buffett is famous for his investments, his investment theory actually embodies profound corporate analysis and management concepts.

3. Biography

The "McKinsey Legend" recommended in the book list is worth reading because it is a biography of a consulting company. However, due to the author's level, it is not very well written. Go deep.

Relatively speaking, the following works are recommended:

Drucker "The Spectator"

Sloan "My Years at General Motors"

Wang Shi's "Road and Dream", this book is not as good as the above two books, but considering that as a Chinese entrepreneur, I consider recommending this book.

4. Works on the New Economy

"Long Tail Theory", "The World is Flat" and "Blue Ocean Strategy"