first, enterprises have changed from production to service. In the past, enterprises simply engaged in mass production to provide products to customers can no longer meet the market demand. With the transformation from a shortage economy to a surplus economy, it has become a new development direction for enterprises to dig deep into value-added services and provide a package of solutions from selling products to selling services.
Second, the mode of "internet plus Chemical Industry" has been gradually deepened. With the rise of the new generation of information technology such as Internet of Things, cloud computing and big data, the chemical industry and information technology have been continuously integrated, and the traditional production and operation mode has been subverted. The construction of digital workshops and smart factories has realized modular digital automation of the whole process of enterprise production and operation, especially the emergence of e-commerce, which has greatly changed the traditional sales mode, narrowed the market radius and narrowed the distance between enterprises and users. Now many enterprises are discussing the transformation of sales mode.
thirdly, the real economy is closely integrated with the financial market. More and more enterprises make full use of various financial instruments such as stock debt financing lease, and obtain sufficient and low-cost funds for enterprises. Financial instruments such as futures market are also more and more widely integrated into the business activities of enterprises to serve the development of the real economy. PTA, methanol, fuel oil and other futures products have been introduced in the domestic futures trading market, and the trading is very active. How to further make full use of financial instruments to serve the real industry has become an important topic in front of the industry.
the traditional e-commerce 1. model is based on the traditional trade model, which publishes information through the network and conducts simple online transactions; At present, petrochemical e-commerce 2. is based on e-commerce platform to integrate sales channels, allowing multiple modes to exist. This new mode has many characteristics, such as greater freedom, more adequate information exchange, lower cost and higher efficiency. "Good players seek potential, bad players seek children. Petrochemical enterprises should seize the opportunity of "internet plus" to realize industrial structural adjustment, transformation and upgrading.
In fact, the most important thing to embrace "internet plus" is the change of ideas and ways of thinking. Emerging Internet technologies make information exchange more open and transparent, and users' needs can be fully reflected through channels. Diversified, personalized and customized consumer demands make the market of petrochemical products broader and deeper. The thinking of the Internet is the thinking of users. Petrochemical enterprises should consider the problem from the perspective of users. In the future, only by designing products and providing services from the needs of downstream users can they win in the competition.
the ultimate goal of business model innovation is to maximize the value of products and technologies. Simply selling products can not maximize the value of products, nor can it really meet the needs of users. Only by becoming a complete technical solution provider can we adapt to the needs of users under the new situation.