At the beginning of the company's establishment, it put forward the company purpose of "four responsibilities". After ten years of work practice, these twenty words have long been the code of conduct for everyone in Jin Peng. It is believed that this purpose not only plays a core role in the emerging industry of futures, but also has a wide range of guiding significance for the professional career of service industry.

Responsible for customers-don't blindly pursue short-term economic benefits, advocate customers' rational investment, and design investment products with high professional standards and pertinence according to customers' individual needs. Help customers increase their capital and repay their trust in Jin Peng.

Responsible for shareholders-under the modern enterprise system, standardize operation, guard against risks, develop steadily, and repay shareholders' trust in employees with a dedicated and responsible attitude.

Be responsible for the cause-be the pioneer of China's young futures industry. Pay attention to the hedging and price discovery functions of the futures market, and better serve the needs of China's market economy.

Responsible for the future-enterprise management must have long-term strategic thinking. Without pursuing short-term interests, while making contributions to the China futures market, the enterprise will develop in the long run and become a century-old shop in the industry.