Current location - Trademark Inquiry Complete Network - Futures platform - Brief Introduction to the Author of "Principles of Bank Marketing in Actual Combat"
Brief Introduction to the Author of "Principles of Bank Marketing in Actual Combat"
Lai Dansheng: Chairman and General Manager of Shenzhen Jiusong Culture Development Co., Ltd., President of Banker Marketing Network and Editor-in-Chief of Jiusong Bank Marketing Classic Series. Marketing and management expert, MBA, studied under Professor Li Jingtai, one of the founders of China's marketing theory, and Professor Chen, a famous management scientist. I used to be a government secretary, and worked in the management of product quality, marketing and project investment in state-owned enterprises and foreign enterprises. He used to be the editor-in-chief and director of the reporter department of the Marketing Communication Weekly of Caijing Morning Post. Marketing and management consultants of many banks and enterprises. The editor-in-chief published a series of Investment Hotspots, including New Thinking of Life Insurance Marketing, Gentle Knife, Futures Investment Guide and Selling Combs to Monks. He has published a large number of financial commentary articles in the morning paper, which are concise, humorous and intriguing. At the end of 200 1, he participated in the production of "Commercial War 200 1" as a special contributor to CCTV, and the TV feature film "Romance of the Three Kingdoms of Beer" based on the author's script caused great social repercussions.