market environment

1, the market competition is fierce, and entry-level products can be seen everywhere.

2. The homogenization of brand products is serious.

3. Wood workshops directly intervene in the market at low prices to seize market share.

Analysis of the Second Competitive Product

Compared with boards and composite materials, logs are processed from natural wood and do not contain any artificial boards. The appearance is closer to nature, durable and green. It is the first choice for pursuing environmental protection, health and taste.

Demand analysis of three groups of people

1 environmental protection

Uruguayan rosewood is a sustainable forestry resource, which is widely advocated and recommended as a green and pollution-free tree species. Have 100%FSC certificate issued by World Forestry Organization. Anyone who buys wood products with FSC certification mark can avoid buying endangered tree species or illegally cut products.

2 the purity of logs

Logs have natural color and no chemical pollution, which meets the psychological needs of modern urbanites to advocate nature. The design concept based on nature can close the distance between man and nature and give people a sense of intimacy.

3 Benefit-driven-cost-effectiveness

Red sandalwood is hard, with few scars, corrosion resistance and moth-proofing; Not easy to deform and crack, good toughness. This material is very long and easy to process. It is necessary to know that the whole processing can greatly reduce the deformation and cracking of the wood base caused by too long height, and the whole processing is seamless, which improves the overall aesthetics of the product. Moreover, if you want to customize color homes and be environmentally friendly, you should choose logs, but if you want to pursue texture and consider high cost performance, it is undoubtedly Uruguayan rosewood.

Four product styles

1 New Oriental

New oriental style,

Is the return of modern people's aesthetic needs,

Simple lines and simple textures,

Create a living space full of classical sentiment,

Presented in a lighter, simpler and more natural way.

2 luxury, American style

Luxurious American style aims to highlight the free and unrestrained lifestyle, without too much artificial modification and restraint, and inadvertently achieves another kind of casual romance.

3 Italian style

In furniture design, Italian style combines art and function very closely. Although it is sometimes simple, it never lacks fashion and noble style.

5. Launch rosewood products.

Rosewood is natural and environmentally friendly. Exclusive color customization adopts 13 process, 7 times of manual polishing, perfect combination of machinery and manual, and exerts the spirituality of color. Create different home styles to meet the home needs of all ages.

1 Uruguayan mahogany products

Product name: red giant rosewood

Plant Name: Eucalyptus grandis

Color: pink, sapwood is grayish yellow.

Density of dry wood: 570-600kg /M3 (moisture content: 12%)

Water content: 10- 12%

Origin: Uruguay, South America

Processing performance: excellent

Surface treatment: smooth

Nail grip: good

Glue and properties: good

Coloring: excellent

Paint: excellent

Stability: good

Texture: beautiful

Durability: excellent

(For example, doors and windows will take 30 years if they are left untreated. -TRADA UK -2009 10 test)

Particularity: natural corrosion resistance and mildew resistance.

2 Uruguayan mahogany products

Rosewood is often used to make high-grade solid wood furniture or building materials for villas and outdoor floors in western developed countries, and has a wide range of applications, such as violin, guitar and other high-grade musical instruments.

4 rose wood cupboard

White French cabinets, simple and smooth lines and golden painting techniques present elegant French mood and noble and elegant temperament.

5 Rosewood Retaining Wall

The blue and white log retaining wall easily catches the eyes of diners, Tiffany's blue frame dispels the hardness and monotony of the white area, and the interpretation of golden lines makes the restaurant more expensive.

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