2. Unit price: generally refers to the final transaction price. The difference between the two is that the retail price is the sales price just set, which is not necessarily the price when the transaction is completed; The unit price is the final transaction price of the commodity.
In terms of scope, the sales price covers retail price and wholesale price.
The definition of retail price is the selling price of products sold in small quantities or less than wholesale quantities.
The definition range of sales price can be divided into region, quantity and agent level.
Extended data:
Retail: all activities of selling consumer goods and related services to final consumers or social groups for their final consumption. This definition includes the following points:
1. Retail is an activity that provides goods and related services to consumers for final consumption. If a retailer sells car tires to customers and customers install tires on their cars, this transaction is retail. If the buyer is a car dealer, the car dealer assembles it in the car and then sells the car to consumers, it is not retail.
2. Retail activities not only sell goods to final consumers, but also provide related services. Retail activities usually provide various services related to commodity sales, such as delivery, maintenance and installation. In most cases, customers will also buy certain services when purchasing goods.
3. Retail activities are not necessarily carried out in retail stores, but can also be some facilities and methods convenient for customers, such as door-to-door sales, mail order, vending machines, online sales, etc. No matter how and where the goods are sold, the essence of retail will not change.
4, retail customers are not limited to individual consumers, non-productive purchase of social groups may also be retail customers. If the company buys office supplies for employees' office use; A school ordered flowers for a meeting room or a banquet. Therefore, when seeking customers, retail activity providers should not ignore group objects. In China, the average retail volume purchased by social groups is about 10%.
References:
Baidu encyclopedia-retail