Boyang is positioned as an "excellent brand operator" and an "excellent investor".
in recent years, many acquisitions and reorganizations have been completed, and the development of enterprises has maintained a steady and sustained growth momentum.
In p>25, Boyang acquired the largest local textile enterprise with a staff of more than 6, people in Suzhou, Anhui Province, which is the center of national traffic radiation, established its own controllable and efficient textile fabric and home textile production and logistics distribution base, expanded other related industries, and opened up the upstream and downstream industrial chains of the textile and garment industry.
at the same time, the investment sector of the group's business has also advanced rapidly, with significant progress in real estate, commerce, tourism and finance.
Real estate: Boyang Real Estate Co., Ltd. was established in Suzhou, Anhui Province in 26, specializing in the development and management of commercial real estate; In Ningbo, the high-grade office building "Bona International" with 28 floors above ground and 2 floors below ground invested and developed by the company in the central area of Yinzhou was sold out two days after its opening at the end of 29. And in Ningbo, the only luxury goods gathering place-Heyi Road, the acquisition of Gold Wangpu, the established Boyang Investment Building has become an industry landmark in the diamond business circle; The headquarters building of Boyang Home Textiles in Jiangbei Gateway Area has also entered the construction stage, and the second phase of more than 1, square meters exhibition hotel has also entered the specific implementation stage.
Finance: As a sponsor, the company established the only pilot microfinance company in Haishu District, focusing on investment in securities, futures and equity.
investment field: in 26, the company controlled the Shenlong Canyon Scenic Area, which is known as "the highest waterfall in China" and located in Lishui, Zhejiang. In 29, it acquired the dolomite scenic spot in Longquan, and all the scenic spots were awarded the title of national 4A scenic spot.
The company plans to make it the leading scenic spot in Lishui, Jinhua and Quzhou, and become one of the most important tourist destinations in the Yangtze River Delta.
under the development trend of expanding business lines and rapidly gathering scale effects, the operation and management of many brands of Boyang Group are also colorful.
At present, Boyang Group has 12 popular brands in the two categories of home textiles and clothing. The main brand of clothing, Tangshi, has successfully ranked among the first-line brands of young casual wear in China, and Boyang Home Textiles has also become a famous brand in the domestic home textile industry, ranking among the "China 5 Most Valuable Brands", with a brand value of 3.497 billion yuan in 29.
In recent years, Boyang Group has been operating well, and its sales revenue is expected to exceed 1 billion yuan in 21.
Boyang Holding Group has more than 2, specialty stores and more than 3, sales outlets in China.
Among them, Boyang Home Textiles and Yidian, the largest home textile store in Ningbo, opened in June 29, and formed the brand image of high-end home textiles in the eyes of many consumers with its prime location and outstanding store image.
Since p>21, Boyang Home Textiles has made great efforts, adhered to the development idea of taking brand power as the core competitiveness of enterprises, and made great efforts in brand transformation and company reform.
in the first half of p>21, in the first six months of the reform, the net growth rate of Boyang home textile was as high as 11%, which created a miracle in the development history of Boyang home textile brand and even the industry.
at present, Boyang Home Textiles has a professional channel team of more than 1 people, and provides franchisees with continuous and effective business guidance and personal service with the "three in" working mode of "in the store, on the road and in the hotel".
At the same time, we set up a product research and development center in Shanghai, with 45 leading designers and pattern designers in the industry, which has established a strong guarantee for the product style and tonality of Boyang Home Textiles.
from the rapid improvement of performance to the steady improvement of employees' remuneration, Boyang Home Textiles has completed a brand-new transformation in the continuous change.
I believe that the listing plan in three to five years will not be a distant dream, and the establishment of a "century-old brand" in the home textile industry is the ultimate goal pursued by Bo foreigners.
group profile
boyang holding group, formerly known as yongfeng cloth factory, was founded in 1958, and is the forerunner of China textile industry.
as a demonstration enterprise of Ningbo textile industry reform, after more than ten years' development, it has now become a comprehensive group company with billions of assets and more than 16, employees, involved in two major industries: home textiles and clothing, and three major projects: real estate, commerce and industrial investment, and holding more than 3 enterprises under its control.
Boyang is positioned as an "excellent brand operator" and an "excellent investor".
in recent years, many acquisitions and reorganizations have been completed, and the development of enterprises has maintained a steady and sustained growth momentum.
In p>25, Boyang acquired the largest local textile enterprise with a staff of more than 6, people in Suzhou, Anhui Province, which is the center of national traffic radiation, established its own controllable and efficient textile fabric and home textile production and logistics distribution base, expanded other related industries, and opened up the upstream and downstream industrial chains of the textile and garment industry.
at the same time, the investment sector of the group's business has also advanced rapidly, with significant progress in real estate, commerce, tourism and finance.
Real estate: Boyang Real Estate Co., Ltd. was established in Suzhou, Anhui Province in 26, specializing in the development and management of commercial real estate; In Ningbo, the high-grade office building "Bona International" with 28 floors above ground and 2 floors below ground invested and developed by the company in the central area of Yinzhou was sold out two days after its opening at the end of 29. And in Ningbo, the only luxury goods gathering place-Heyi Road, the acquisition of Gold Wangpu, the established Boyang Investment Building has become an industry landmark in the diamond business circle; The headquarters building of Boyang Home Textiles in Jiangbei Gateway Area has also entered the construction stage, and the second phase of more than 1, square meters exhibition hotel has also entered the specific implementation stage.
Finance: As a sponsor, the company established the only pilot microfinance company in Haishu District, focusing on investment in securities, futures and equity.
investment field: in 26, the company controlled the Shenlong Canyon Scenic Area, which is known as "the highest waterfall in China" and located in Lishui, Zhejiang. In 29, it acquired the dolomite scenic spot in Longquan, and all the scenic spots were awarded the title of national 4A scenic spot.
The company plans to make it the leading scenic spot in Lishui, Jinhua and Quzhou, and become one of the most important tourist destinations in the Yangtze River Delta.
under the development trend of expanding business lines and rapidly gathering scale effects, the operation and management of many brands of Boyang Group are also colorful.
At present, Boyang Group has 12 popular brands in the two categories of home textiles and clothing. The main brand of clothing, Tangshi, has successfully ranked among the first-line brands of young casual wear in China, and Boyang Home Textiles has also become a famous brand in the domestic home textile industry, ranking among the "China 5 Most Valuable Brands", with a brand value of 3.497 billion yuan in 29.
In recent years, Boyang Group has been operating well, and its sales revenue is expected to exceed 1 billion yuan in 21.
Boyang Holding Group has more than 2, specialty stores and more than 3, sales outlets in China.
Among them, Boyang Home Textiles and Yidian, the largest home textile store in Ningbo, opened in June 29, and formed the brand image of high-end home textiles in the eyes of many consumers with its prime location and outstanding store image.
Since p>21, Boyang Home Textiles has made great efforts, adhered to the development idea of taking brand power as the core competitiveness of enterprises, and made great efforts in brand transformation and company reform.
in the first half of p>21, in the first six months of the reform, the net growth rate of Boyang home textile was as high as 11%, which created a miracle in the development history of Boyang home textile brand and even the industry.
at present, Boyang Home Textiles has a professional channel team of more than 1 people, and provides franchisees with continuous and effective business guidance and personal service with the "three in" working mode of "in the store, on the road and in the hotel".
At the same time, we set up a product research and development center in Shanghai, with 45 leading designers and pattern designers in the industry, which has established a strong guarantee for the product style and tonality of Boyang Home Textiles.
from the rapid improvement of performance to the steady improvement of employees' remuneration, Boyang Home Textiles has completed a brand-new transformation in the continuous change.
I believe that the listing plan in three to five years will not be a distant dream, and the establishment of a "century-old brand" in the home textile industry is the ultimate goal pursued by Bo foreigners.
Brand Profile
Ningbo Boyang Home Textile Co., Ltd. was established in 1995, which is one of the wholly-owned subsidiaries of Ningbo Boyang Textile Co., Ltd.
Boyang Home Textiles was the first to devote itself to the production and sales of household textiles in China, and was the first to put forward the concept of "home textiles".
As a pioneer in China textile industry, Boyang Home Textiles has led the industry to fully enter the domestic home textile brand market, which is known as "China people's home textiles started from Boyang".
adhering to the corporate mission of improving the quality of life and improving the quality of life, Boyang Home Textile Company has made great investment and adjustment in business structure, personnel organization and product structure in recent years.
on the one hand, concentrate superior resources to expand the domestic home textile market, and introduce all kinds of design and marketing professionals to improve the market competitiveness of products and brands; On the other hand, we successfully implemented the franchisee strategy and rapidly expanded the coverage of Boyang home textile products in the domestic market.
After a series of continuous optimization of management structure, Boyang Home Textiles has made great progress in brand image planning, marketing network construction and large-scale promotion activities.
Boyang Home Textiles has won the favor of many professionals and consumers with its unique design concept, simple and creative fashion style and outstanding product quality, and is unique in the domestic home textile market.
At present, Boyang Home Textiles has more than 3 specialty stores in the mainland market, with a total of more than p>6 sales outlets.
Boyang Home Textiles gives full play to its advantages in resources and talents, and with scientific and effective management methods and a win-win cooperation concept with customers, it has achieved a rapid increase in annual sales and market share, a steady increase in customer satisfaction rate and brand value.
In p>29, Boyang Home Textiles achieved sales revenue of 6 million yuan.
Boyang is making great strides with vigorous momentum, and will continue to write one brilliant chapter after another on the broad road of home textiles.
brand honor
China home textile No.1 brand, Zhejiang famous trademark, China famous brand product, China textile brand culture innovation award, China inspection-free product, China top 5 enterprise, China textile top 1 brand culture enterprise China 5 most valuable brand ISO92 quality system certification ISO91:2 quality system certification ISO91:28 quality system certification brand legend pioneered the industry
It was first mentioned in p>1994. The concept of "home textiles" made the concept of "China people's home textiles started from Boyang" widely known. In 2, the "China Home Textiles Year" of China Textile was formed, which opened up a new industrial road for the development of China Textile in the next 2 years.
The leading product of the enterprise, Boyang Home Textiles, adorns home life with all-round products. With its unique design charm, warm and comfortable natural style and elegant product quality, it has won the favor of many professionals and consumers and become the first domestic home textile brand certified by china enterprise confederation.
carry forward the spirit of transcendence
as the name implies, Boyang, a brand name derived from Beyond in English, represents a spirit of transcendence and a spirit of surpassing oneself and the future.
Since its birth, Boyang Home Textiles has always taken the spirit of transcendence as its first life, and its concept innovation, market innovation and management innovation are all positive measures to constantly surpass itself, competitors and expectations.
the mountain is the boundary, the horizon determines the boundary, and the boundary determines the inner boundary. In the midst of the storm, we should stick to the spirit of surpassing ourselves and the future, constantly bring forth the new, implement a more effective brand operation mode, create brand value through scientific operation, and create a broader blueprint.
brand strategy deployment
When a hundred schools of thought contend in the home textile industry, Boyang Home Textiles began to take advantage of its own industrial and brand management advantages and started the road of brand innovation. While using large commercial terminals to expand brand influence, it also used scientific franchise management methods to create Boyang's unique brand business model.
emphasize the differentiated needs of consumers, and create a personalized consumption situation suitable for local market demand and product positioning. The implementation of brand strategy has enabled Boyang Home Textiles to achieve better results in the fierce market terminal competition.
Boyang culture
Boyang culture is the spirit of enterprise, social responsibility and employee consciousness continuously refined by enterprises in the past 15 years, and it is also the internal driving force for Boyang's continuous development and sustainable growth.
based on Boyang's powerful core value system, it has become the cornerstone of driving enterprise progress.
based on the success of business and the maximization of employees' own value, we have become a leading enterprise in the home textile industry by relying on practical and arduous pursuit.
Our mission
Improve the quality of life
Improve the quality of life. Boyang's mission is to realize customers' dreams in the home textile industry, improve home life for the world and advocate a high-quality and healthy lifestyle.
the needs of customers are the only reason for our existence.
core values
- transcendence
transcendence, lofty; The more, the more.
Transcendence means being proactive, constantly knowing yourself, breaking through your own limitations and defeating yourself.
Behavioral characteristics:
Holding and aggressive working attitude
Having the personal idea of being brave in undertaking and challenging oneself
Paying attention to innovative working ideas and methods
Setting a long-term development plan by leaps and bounds
Pursuing outstanding personal and departmental goals
- Perseverance
Persistence and concentration; Look, care, and care.
Perseverance is to identify the goal, concentrate on it, persevere and achieve it.
Behavioral characteristics:
Clear goals in work, perseverance
Conscientiousness and responsibility in work
Overcome any difficulties in work, learn to bear pressure
Be thirsty for professional skills, and professionalize individuals and departments
Be performance-oriented, complete all measures
- Care
, care and pay attention. Love, dedication and selflessness.
Caring is the bond between Boyang's family and the spiritual basis for us to struggle and share with each other.
Behavioral characteristics:
Pay attention to unity and cooperation, deepen communication
Enthusiastically help family members who have difficulties in work or life, help them overcome difficulties
Care for new people, help them grow up
Treat people with sincerity, care with heart
Have a high degree of responsibility and care for consumers
In p>1958, Yongfeng Cloth Factory, the predecessor of Boyang Textile, was founded in 1994.
in p>1995, Ningbo boyang textile co., ltd was established.
in p>1998, it passed the audit of the quality certification center of Fiona Fang Mark Certification Committee, and obtained the ISO
92 quality system certification.
In p>2, Boyang Home Textiles was awarded the "No.1 Home Textiles Brand in China" by China Federation of Industrial Economics.
in p>21, boyang home textile was recognized as a famous trademark in Zhejiang province.
In p>22, Boyang Home Textiles was awarded as "China Famous Brand Product" by China Famous Brand Strategy Promotion Committee.
in p>23, it passed the audit of the Quality Certification Center of Fiona Fang Mark Certification Committee, and obtained ISO
91: 2.