In the long run, temporary food is a short-term demand industry, which is unsustainable and the market is easily saturated quickly, leading to fierce competition.

Temporary food has gradually become an industry, especially in the last two years, the temperature of temporary food has risen particularly fast.

In 2020, affected by the epidemic, the upstream supply of temporary food industry surged, and the whole food industry entered an outbreak period. In addition, China is advocating "supply-side reform" and "eliminating waste" at this stage. The temporary food industry conforms to the development direction of national policies and has been exposed by the official media and supported by public opinion. Therefore, the food will become "red" in 2020.

Driven by financial support, policy support and sufficient upstream supply, the market scale of temporary food industry has expanded rapidly. In addition, some consumers' recognition of temporary food has also intensified the development of the industry to some extent.

At this stage, the business model, consumer groups and product types of the offline stores are similar, and they are still in the stage of competitive expansion speed and scale effect, and the differentiation is not obvious.

In terms of products, whether it is milk, drinks, bread, biscuits, snacks, or nuts such as melon seeds and peanuts, there is almost no big difference in each store.

In the form of commodity price tag, without exception, the original price of the commodity is crossed out with a horizontal line and replaced with the price of the commodity far below the original price.