Building a brand requires a lot of manpower and financial resources, so some brands are suitable for the rich, and some brands are suitable for low-end consumers, so the money spent by these brands on promotion is definitely different. If you invest more, the price will be more expensive, and the cost spent on product packaging will be different, which also causes the different prices of various brands.

Second, the differences in production environment.

Each brand's production technology, production environment, number of employees, quality inspection process and so on are different, so the production cost is also different. The higher the production cost, the higher the price of cosmetics.

Third, the sales methods are different.

Every grade of cosmetics is sold in different ways, because its consumers are different, so the sales channels are different. Cheaper cosmetics are mostly in some big stores, which belong to fast-selling channels. Most expensive cosmetics will be sold in some specialty stores and high-end commercial centers, that is, places with high consumption.

Fourth, the chemical composition is different.

Cheap cosmetics are different from expensive cosmetics in chemical composition. Expensive cosmetics add brand patent ingredients, which is also one of the reasons for your price. This kind of patent needs a lot of manpower and financial resources to research and develop, so cosmetics with patented ingredients are definitely much more expensive.